For years the company has promoted a form of ‘caring capitalism’, putting its employees first. How has this model fared in the era of ruthless retail? This article is from Communicate magazine's print edition.
Faced with ever more discerning and demanding stakeholders, there is an opportunity for corporate communicators to nudge their CEOs towards a more human response – especially when today’s leaders appear willing to take the challenge of authenticity more seriously. How can practitioners become communications superheroes? Jon Barker investigates.
