NEWS

Ahead of the Employer Brand Management Awards, Antley Tong and Tina Harseim of Springer Nature talk to Rebecca Pardon about their shortlisted work. Their employee ambassador program empowered colleagues to build personal brands and share authentic stories on LinkedIn, without scripts or pre-approved posts. Interviews for the Employer Brand Management Awards produced by Kinura.

New research by The Chartered Institute of Public Relations (CIPR), shows new graduates are turning away from careers in PR and communications due to emphasis on work experience and professional connections.

NEWS FILTERS

Faced with ever more discerning and demanding stakeholders, there is an opportunity for corporate communicators to nudge their CEOs towards a more human response – especially when today’s leaders appear willing to take the challenge of authenticity more seriously. How can practitioners become communications superheroes? Jon Barker investigates.