The Corporate Content Awards has been celebrating the best in corporate narrative and storytelling for the past three years in Europe. For the first time, it is recognising excellent in creative and strategic content across North America. It celebrates the strategic thought behind the work; the problem solving, the insight, the communications solutions.

With a gold in ‘Best content campaign to assist with corporate positioning,’ ‘Best use of digital,’ and ‘Best interactive content,’ Spectacular Northwest Territories brought home the night’s most sought-after prize, the Grand Prix, for its stunning use of content to achieve a repositioning of Canada’s Northwest Territories. Working with Brand Momentum Inc and Outcrop Communications, the campaign used VR experiences, digital content and influencer engagement to achieve high levels of brand awareness and to react to the changes in the tourism industry caused by the pandemic.

“All this year’s entries highlighted how companies are using corporate narrative and storytelling to develop an authentic voice with stakeholders. And that ability to communicate creatively and impactfully through content will be as important as ever in the months and years to come. This year’s winners should feel immensely proud of the work they’ve crafted and implemented, whether that was before or after the onset of Covid-19,” says Brittany Golob, editor in chief of Communicate Magazine.

Judges were impressed by Molson Coors Beverage Company, which swept up a gold in ‘Best content targeted to the CSR community,’ and won ‘Best corporate storyteller’ for its redefined sustainability reporting process. The brewing industry worked with Flag Communication to showcase the company’s 2025 sustainability strategy in a unique and compelling way, through a magazine-style piece of content, with print, digital and employee engagement elements. Kasowitz and Living also received two gold awards one in ‘Best use of a visual property,’ and the other in ‘Best branded content site.’

Winners were announced last night through the first virtual event of the awards’ history. The full winners list is as follows:

Best content campaign to assist with corporate positioning

Gold - Spectacular Northwest Territories with Brand Momentum Inc and Outcrop Communications

Silver - HSBC US and Atlantic Wave

 

Best content targeted to the CSR community

Gold - Molson Coors Beverage Company and Flag Communication

Silver - Mondelēz International and MerchantCantos

Bronze - Macpaw and Bang Bang Productions

 

Best content targeted to the investor audience

Gold - CFA Institute and Living

Silver - Downtown Denver Partnership and ArtHouse Design

Bronze - Prologis and Atlantic Wave

 

Best content targeted to the internal audience

Gold - LivaNova

Silver - Interpublic Group

Bronze - Ingram Micro Canada

 

Best use of video

Gold - Kamik (Genfoot Inc.) and Toast Studio

Silver - Shutterstock and Simple Story

Bronze - UJA Federation of Greater Toronto and 5Gear Studios

Highly commended - Votary Films

 

Best use of digital

Gold - Spectacular Northwest Territories with Brand Momentum Inc and Outcrop Communications

Silver - RELX

Bronze – MyUS.com

 

Best use of print

Gold - IFC

 

Best use of a visual property

Gold - Kasowitz and Living

Silver - Downtown Denver Partnership and ArtHouse Design

Bronze - Interpublic Group

 

Best use of a celebrity or influencer

Gold - The Brumos Collection and Dalton Agency

 

Best copy style or tone of voice

Gold - IFC

 

Best use of content with an existing external community

Gold - Detroit Grooming Co. and Franco

Silver - Avaya and A-Vision

 

Best user-generated content

Gold - Cisco and TINT

 

Best use of content in a live or experiential setting

Gold - ASICS and Edelman

Silver - Pratt & Whitney and Valtech

Bronze – Gurney’s Resorts and The Charles Group

Highly Commended - Senior Placement Services and The McRae Agency

 

Most creative use of owned media channels

Gold - RELX

Silver - Interpublic Group

Bronze - LivaNova

 

Best branded content site

Gold - Kasowitz and Living

Silver - Reltio

Bronze - Enviva

 

Best interactive content

Gold - Spectacular Northwest Territories with Brand Momentum Inc and Outcrop

Silver - Communications Nestlé and Hill + Knowlton Strategies

 

Best use of content in a social context

Gold - Zephyr Epic and Major Tom

Silver - CFA Institute and Living

 

Best one-off content campaign

Gold - The Brumos Collection and Dalton Agency

Silver - Pratt & Whitney and Valtech

Bronze - Spectacular Northwest Territories with Brand Momentum Inc and Outcrop Communications

 

Best long-term use of content

Gold - Avaya and A-Vision

Silver - Vertiv and Fahlgren Mortine

Bronze - Rachel Harrison Communications

Highly Commended - Société General and MultiVision Digital

 

Best corporate storyteller

Molson Coors Beverage Company and Flag Communication

 

Grand prix

Spectacular Northwest Territories with Brand Momentum Inc and Outcrop Communications