Throughout 2020, digital communications has been incredibly important. Companies rely on it to reach every one of their audiences, from employees to investors.

For the past 11 years, Communicate magazine has been proud to recognise the best in digital communications strategy. This year, the companies shortlisted for the Digital Impact Awards set the industry-wide benchmark in digital stakeholder engagement.

The shortlist for the 2020 Digital Impact Awards includes those exhibiting the best corporate digital communications work in Europe.

“Digital communications has set the tone for 2020. There is no doubt that companies achieving best practice in digital communications with their employees, investors, partners, potential employees and the media are those that will manage the ongoing crisis with ease. We are proud to announce the shortlist for the 2020 Digital Impact Awards and to continue to recognise the best in strategic digital communications,” says Brittany Golob, editor in chief of Communicate magazine.

Judges from GSK to Rolls-Royce, and beyond, examined each entry based on established criteria in order to determine the shortlist. The most hotly contended category was ‘Best use of digital by sector: charity, NGO or NFP,’ which sees seven companies shortlisted by the judges. ‘Best digital employee communication’ and ‘Best use of digital by sector: financial services’ take a joint-second with six companies apiece making the shortlist.

The winners will be announced at a gala dinner on 13 October 2020 at the Grand Connaught Rooms in central London. To book a table, click here. 

 

The full shortlist is as follows:

Best corporate website 

Octapharma AG and Sensory-Minds GmbH

RB plc and Emperor

Reed and Beyond

Refinitiv

Travers Smith and Living

 

Best corporate app

Anglo American and Wyzetalk

Workspace and Future Platforms

 

Best use of SEO for corporate communications

BT and EE

Refinitiv

ukbreakaways.com and The SEO Works

 

Best use of mobile and portable devices

Anglo American and Wyzetalk

Domino's Pizza and Future Platforms

Sinch and Edelman

 

Best use of digital to aid a CSR campaign

Sinch and Edelman

 

Best digital rebrand

Ascot Lloyd and Clickingmad Ltd

Aviva Investors and Jellyfish

Octapharma AG and Sensory-Minds GmbH

Travers Smith and Living

Twill by Maersk

 

Best use of online video

Ageas UK

Anglo American and Investis Digital

SEGRO

The Church of England

Vodafone and We Are Tilt

 

Best corporate viral campaign

ILO Global Business and Disability Network (GBDN) and Radley Yeldar

SEGRO

Vodafone

 

Best digital communication as part of an integrated campaign

Abu Dhabi Government Media Office and MerchantCantos

NatWest Group and Sequel Group

UniCredit with Bladonmore and FinElk

Vodafone

Zoflora and Mosquito

 

Best use of artificial intelligence

Covonia Thornton and Ross with Bray Leino

GSK Biotène and Automated Creative

Quick Sigorta - Agency not an agent

Solutions4Health

Strelka KB

 

Best use of data

Arcus FM and DRPG

Lexus and Kin + Carta Connect

London Borough of Sutton

Refinitiv

 

Best use of augmented reality or virtual reality

Random42

SEGRO

 

Best innovation

B2B Marketing and Vismedia

Quick Sigorta - Agency not an agent

Quick Sigorta - Surety Bond

SEGRO

 

Best use of existing social media platforms – small <£20K

Metanium and Mosquito Digital

Specsavers and Tangerine Communications

Vileda and Mosquito Digital

Zoflora and Mosquito Digital

 

Best use of existing social media platforms – medium £20k-75k

Dorchester Collection

MELoh and Kovald Digital Marketing Strategies

Royal Society of Chemistry and Mobas

Zoflora and Mosquito Digital

 

Best use of existing social media platforms – large £75k+

Redwood Software and LEWIS Communications

 

Best development of proprietary social media platform and tools

Agent3

 

Best community development

Diageo and Smarts

Metanium and Mosquito

Specsavers and Tangerine Communications

Vileda and Mosquito

 

Best intranet

Commonwealth Care Alliance and Unily

HSBC

Nestlé and Hill+Knowlton Strategies

Refinitiv

 

Best digital employee communication

HSBC

Implats and Wyzetalk

JTI and Ignis

Post Office and WEBVID

Unicredit with Bladonmore and FinElk

Vodafone and We Are Tilt

 

Best online annual report

Coats Group and Emperor

Leaseplan and Investis Digital

Legal & General and Superunion

Rentokil Initial plc and Carr Kamasa Design

UK Power Networks and Instinctif Partners

 

Best use of digital to an investment audience

Aviva Investors and Jellyfish

 

Best online newsroom

Dove (Unilever) and Epresspack

London Luton Airport and PressArea

 

Best evaluation strategy

Ageas UK

Birds Eye (Nomad Foods) and Zenith Media UK

 

Best use of digital by sector: Charity, NGO or NFP

British Heart Foundation and Wardour

Médecins Sans Frontières and Crafted

Tempus Novo and Zeal

The Church of England

The World Resources Institute and 3-Sided Cube

Wellbeing of Women and NU Creative

Young Gamers & Gamblers Education Trust and me&you

 

Best use of digital by sector: Education

Cambridge Trust and Sookio

North Warwickshire and South Leicestershire College with Creative 62 and Unity:Made in Digital

Swansea University and Crunch Digital Media

Young Gamers & Gamblers Education Trust and me&you

 

Best use of digital by sector: Energy and utilities

Centrica - British Gas and Publicis Sapient

Energy Networks Association and Newington Communications

Smart Energy GB

UK Power Networks Services

 

Best use of digital by sector: Engineering, manufacturing, industrial and basic materials

Chelpipe Group and AERO

Third Dimension and Dirty Design

 

Best use of digital by sector: Extraction (oil, gas and mining)

Anglo American and Investis Digital

Anglo American and Wyzetalk

 

Best use of digital by sector: Financial services

Ageas UK

HSBC

Legal & General and Wardour

PIMFA and Cicero/AMO

Quick Sigorta - Agency not an agent

UniCredit and Bladonmore and FinElk

 

Best use of digital by sector: FMCG

Horlicks and Mosquito

Kagool

Nestlé - Hill+Knowlton Strategies

 

Best use of digital by sector: Food and beverage

Diageo and Smarts

Horlicks and Mosquito

Nomad Foods and Sequel Group

 

Best use of digital by sector: Healthcare and pharmaceuticals

Chemist Direct and Global Search Marketing

Octapharma AG and Sensory-Minds GmbH

Random42

Tissue Regenix Group and Jones and Palmer

Zava and Third City

 

Best use of digital by sector: Professional services

Gowling WLG and DRPG

KPMG and Audere Communications

SGS

Travers Smith and Living

 

Best use of digital by sector: Property, construction and facilities management

Qlinker and One Shoe

SEGRO

Urban&Civic

Willmott Dixon and Tribus Digital

Yourkeys

 

Best use of digital by sector: Public

College of Policing

Government Finance Function and Connect Internet Solutions

Social Work England and CDS

 

Best use of digital by sector: Retail

BT and EE

Pronovias and Three Whiskey

Tile Choice and Global Search Marketing

Whirli and Hex Digital

 

Best use of digital by sector: Sports, travel, leisure and tourism

Eurotunnel Le Shuttle and Crafted

Puglia Tourism Board and Expedia Group Media Solutions

Stage Entertainment and One Shoe

 

Best use of digital by sector: Technology, media and telecommunications

B2B Marketing and Vismedia

BT and EE

Redwood Software and LEWIS Communications

Vodafone and We Are Tilt

Zendesk and Vismedia

 

Best use of digital by sector: Transport and Logistics

FirstGroup - Future Platforms

Greater Anglia

Our Future Skies and Emperor

Twill by Maersk

 

 

The winners of ‘Digital campaign of the year’, ‘Digital agency of the year’ ‘and Digital in-house team of the year’ will be announced at the awards ceremony.

 

The winners of ‘Digital campaign of the year’, ‘Digital agency of the year’ ‘and Digital in-house team of the year’ will be announced at the awards ceremony.

 

 

 

 

 

 

 

 

The winners of ‘Digital campaign of the year,’ ‘Digital agency of the year’ ‘and Digital in-house team of the year’ will be announced at the awards ceremony.