Cravenhill Publishing, home to Communicate magazine, is proud to announce the shortlist for the 2020 Corporate Content Awards North America, which benchmark and reward corporate storytelling and the use of narrative to all corporate audiences across owned, earned and bought media. It is the first year it launches in North America, following the success of the European event.

The shortlist for the 2020 Corporate Content Awards North America includes those exhibiting best practice in the use of corporate communications by every size and sector and across every type of channel and platform. It is an opportunity to provide recognition for the efforts of all staff, companies, agencies and beneficiaries involved.

“We announced the launch of the Corporate Content Awards before the Covid-19 pandemic took hold. Frankly, we hadn’t thought anyone would enter.  However, we were stunned by how many submissions we received, and of such high calibre. It is testament to the creativity of corporate storytellers throughout the US and Canada,” says Andrew Thomas, publisher of Communicate Magazine and founder of the Corporate Content Awards.

Judges from FedEx, GE Healthcare, KPMG and more determined the shortlist based on established criteria, selecting those businesses who demonstrated strategic development, narrative building and excellent content in their corporate stories.

Two of the most hotly contended categories were ’Best use of long-term content’ and ‘Best use of content in a live or experiential setting,’ both of which have four companies shortlisted by the judges.

The winners will be announced 12 November 2020 through a virtual awards event.

Congratulations to all of those shortlisted. 

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The full shortlist is as follows: 

Best content campaign to assist with corporate positioning

HSBC US and Atlantic Television

Spectacular Northwest Territories with Brand Momentum Inc and Outcrop Communications

 

Best content targeted to the CSR community

Macpaw and Bang Bang Productions

Molson Coors Beverage Company and Flag Communications

Mondelez and MerchantCantos

 

Best content targeted to the investor audience

CFA Institute and Living

Prologis and Atlantic Television

Downtown Denver Partnership and ArtHouse Design

 

Best content targeted to the internal audience

Ingram Micro Canada

Interpublic Group

LivaNova

 

Best use of video

Kamik (Genfoot Inc.) and Toast Studio

Shutterstock and Simple Story

UJA Federation of Greater Toronto and 5Gear Studios

Votary Films

 

Best use of digital

MyUS

RELX

Spectacular Northwest Territories with Brand Momentum Inc and Outcrop Communications

 

Best use of print

IFC

 

Best use of a visual property

Interpublic Group

Kasowitz and Living

Downtown Denver Partnership and ArtHouse Design

 

Best use of a celebrity or influencer

The Brumos Collection and Dalton Agency

 

Best copy style or tone of voice

IFC

 

Best use of content with an existing external community

Avaya and A-Vision

Detroit Grooming Co. and Franco

 

Best user-generated content

Cisco and TINT

 

Best use of content in a live or experiential setting

ASICS and Edelman

Gurney's Resorts and The Charles Group

Pratt & Whitney and Valtech

Senior Placement Services and The McRae Agency

 

Most creative use of owned media channels

Interpublic Group

LivaNova

RELX

 

Best branded content site

Enviva

Kasowitz and Living

Reltio

 

Best interactive content

Nestlé and Hill + Knowlton Strategies

Spectacular Northwest Territories with Brand Momentum Inc and Outcrop Communications

 

Best use of content in a social context

CFA Institute and Living

Major Tom

 

Best one-off content campaign

Pratt & Whitney and Valtech

Spectacular Northwest Territories with Brand Momentum Inc and Outcrop Communications

The Brumos Collection and Dalton Agency

 

Best long-term use of content

Avaya and A-Vision

Rachel Harrison Consultancy

Société General and MultiVision Digital

Vertiv and Fahlgren Mortine

 

Winners in the following categories will be announced on the night; Best corporate storyteller and the Grand prix