ICCO GLOBAL AWARDS WINNERS ANNOUNCED
The International Communications Consultancies Organisation (ICCO) announced the winners of its annual Global Awards, which celebrate excellence and effectiveness of PR work from across the world.
The virtual awards, hosted by ICCO chief executive Francis Ingham, saw finalists from all over the world compete for 30 prizes, with FleishmanHillard companies dominated by claiming seven of those victories. It took home the Grand Prize for campaign of the year for its ‘The Future of the Home Ownership Dream’ campaign with Santander. Ketchum also performed strongly, winning three awards.
“There’s no doubt the unexpected challenges of the pandemic have brought out some of the very best work in PR teams around the world. Members of the jury were impressed with the imagination and variety of work, from across vastly different cultures and countries. What all the winning campaigns share is that they achieved tangible, impactful results in line with their objectives,” says awards jury president Alison Clarke.
During the awards, the ICCO hall of fame also welcomed four new inductees, including Richard Edelman, CEO of Edelman, for his contribution to the widening of PR’s global scope. “We have a mission to improve society, the Trust Barometer has proven that business is the leading, most credible institution and our centrality to business has never been more urgent. Thank you,” he says.
|
Award |
Winner |
Work |
|
B2B Award |
Fleishman Hillard Fishburn |
Giving Milk its Bottle Back (with Noluma) |
|
Broadcast Award |
Orta Communications and FlieshmanHillard Vanguard |
Utilizing the power of TV to promote STEM (with Lukoil) |
|
Championing Diversity Award |
LANSONS |
A history of championing diversity and combatting inequality |
|
Consumer Award |
Ketchum North America |
Frito-Lay Cheetos®: Unleashing The Cheetle- Introducing Cheetos Popcorn |
|
Crisis and Issues Management Award |
BECG |
Fire, safety and rebuilding trust |
|
Cross Cultural Campaign |
AGT Agency |
How to Unite 1 Million Kids over the world? (with Gazprom) |
|
Digital and New Media Award |
Ketchum Moscow |
Mendeleev Explains (with Google Russia) |
|
Employee Communications Award |
OLX Group |
#BoostMyMood |
|
Event, Launch or Stunt Award |
Kurio |
Zero Exclusion (with Neste & Mantsinen) |
|
Financial Services Award |
Fleishman Hillard Fishburn |
The Future of the Homeownership Dream (with Santander) |
|
Healthcare Award |
W2O Group |
Ipsen Oncology – World Kidney Cancer Day |
|
Influencer Marketing Award |
BeInfluencers |
Mirena – Women’s Health (with Bayer) |
|
Lifestyle Award |
Pro-Vision Communications |
A premium gift for one’s nearest and dearest (with Parker) |
|
Media Relations Award |
Hotwire |
Connecting People During the COVID-19 Pandemic (with Zoom) |
|
Not-For-Profit Award |
Skills Group |
How a private foundation inspires the Austrian educational landscape (with B&C Private Foundation) |
|
Public Affairs Award |
Ketchum |
The ESA Game Generation (with Entertainment Software Association) |
|
Purpose Award |
AvianWE |
Banega Swasth India, From Swachh To Swasth (with RB) |
|
Strategy and Evaluation in a Campaign Award |
Fleishman Hillard Fishburn |
Giving milk its bottle back (with Noluma) |
|
Technology Award (joint) |
Orta Communications and FleishmanHillard Vanguard |
Saving Siberian Tiger (with Viber and WWF) |
|
Technology Award (joint) |
W7Worldwide |
Step up to protect Saudi Citizens in COVID-19 (wit Al Salem Johnson Controls) |
|
Transport and Automotive Award |
Value 360 Communications |
Taking the Electrification Challenge! (with MG Motor India) |
|
Grand Prize for Campaign of the Year |
Fleishman Hillard Fishburn |
The Future of the Homeownership Dream (with Santander) |
|
PR Leader of the Year (joint) |
HS Chung (H+K Strategies) |
|
|
PR Leader of the Year (joint) |
Melissa Waggener Zorkin (WE) |
|
|
Rising Star of the Year Award |
Max Mitchell (Markettiers) |
|
|
Next Generation Creative Global Challenge – Runner Up |
UK Team: The Romans |
|
|
Next Generation Creative Global Challenge – Winner |
France Team: Citigate Dewe Rogerson |
|
|
Independent Consultancy of the Year – ASIA PACIFIC |
RICE Communications |
|
|
Independent Consultancy of the Year – EMEA |
Interel European Affairs |
|
|
Regional Network of the Year – AMERICAS |
FleishmanHillard |
|
|
Regional Network of the Year – ASIA PACIFIC |
Hill + Knowlton Strategies Asia Pacific |
|
|
Regional Network of the Year – EMEA |
W2O Group |
|
|
Hall of Fame |
Richard Edelman (Edelman) |
|
|
Hall of Fame |
Jürgen Gangoly (Skills Group) |
|
|
Hall of Fame |
Melissa Waggener Zorkin (WE) |
|
|
Hall of Fame |
Johna Burke (AMEC) |
