Technology is still a predominantly male industry. Many women have indicated they’d be interested in tech-based roles, but also felt they were underqualified for them. To encourage more women to consider careers in tech and digital, Tech Talent Charter has taken a leadership role.

Tech Talent Charter launched ‘Doing it anyway,’ a campaign that aims to encourage working-age women to consider switching to a career in tech.

Working with Global Outdoor, PwC, HP and the Institute of Coding Tech Talent Charter featured images of women from different backgrounds who have found careers in technology through inspiring, non-traditional paths. The women invited to take a photoshoot were selected from more than 300 candidates nominated by Tech Talen Charter signatories.

“The message of this campaign is women already have the everyday skills that lend themselves to a successful career in tech and that we need women of all kinds to bring their skills to the UK tech sector in order for it to thrive. We hope by seeing the campaign, it will inspire women to have the confidence to take the next step and explore how they can get started with a career in tech,” says Sinead Bunting, co-founder and author of the Tech Talent Charter, series of commitments by signatories to address the gender balance of their tech teams,  

The photography of the women together with the stories of their personal journeys into their tech roles, were featured in social, digital and outdoor adverts, highlighting the need for more women in technology roles. The link directs people to a substantial database of hundreds of vacancies, courses and retraining programmes run by Tech Talent Charter signatories and the wider tech industry. 

Research HP and the Fawcett Society has shown that 45% of women in other roles would be interested in retraining into a tech role but 32% did not believe they had the right qualifications.