For years the company has promoted a form of ‘caring capitalism’, putting its employees first. How has this model fared in the era of ruthless retail? This article is from Communicate magazine's print edition.
New research commissioned by UK-based online reputation agency, Igniyte, revealed that 40% of managers expect a PR crisis to be caused by their higher management team.
This year, a major trend in Fortune’s 100 Best Companies to Work For list is a focus on company culture and how important it is to create a motivating work environment for employees.
In a blow to the International Association of Athletics Federations (IAAF), Adidas, its most substantial sponsor, terminates its 11-year sponsorship deal four years early after a recent alleged doping crisis.
Most well-known brand products are recognised by one distinctive feature or colour, such as Christian Louboutin’s pronounced red soles or Tiffany & Co.’s classic Tiffany blue.
