For years the company has promoted a form of ‘caring capitalism’, putting its employees first. How has this model fared in the era of ruthless retail? This article is from Communicate magazine's print edition.
Customer confidence may be the panacea of the consumer facing communicator, but that trust is built on reputation and the effectiveness of the corporate brand at building a human connection.
BOC Global Events Group, will be hosting their Second Annual Internal Communications Conference on 24- 26 March 2014 at the Waldorf Hilton Hotel, London.
