NEWS

Corporate reputation is delivering measurable shareholder value and widening performance gaps between companies, according to new research.

Edelman’s latest Trust Barometer finds growing reluctance to engage with people holding different views, particularly in advanced economies.

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Despite recent studies listing HSBC among the world’s top-ranking banks in terms of brand value, recent revelations are bound to be destructive.
We are surrounded by high budget digital consumer campaigns that excite and impress.
How the sustainability agenda is changing communications for the better.