Despite a policy crackdown from Donald Trump, a new report finds leading companies continue to shape public discourse around diversity, equity and inclusion (DEI) and sustainability.

Microsoft leads in sustainability communications, driven by its commitment to becoming carbon negative by 2030, according to a new report by software company Onclusive. The report focuses on the impact of companies' DEI and sustainability initiatives. 

Johnson & Johnson ranks first in DEI communications, with Apple achieving the highest DEI score (89/100) among the top 10 brands, despite a turbulent external political landscape. 

YouTube ranks highest for global media influence but scores low in both DEI (6/100) and sustainability (7/100). In the UK, Tesco and Unilever are recognised for strong DEI and sustainability communications, with Tesco ranking 5th globally for DEI impact.

Highlighted in the report is the growing importance of strategic and transparent communications for brands navigating the evolving landscape of corporate responsibility. Those with clear, credible narratives were found to be better positioned to maintain influence amid an intensified scrutiny of DEI and sustainability efforts.