This year's winners captivated audiences with emotive and powerful storytelling. Whether through in-depth interviews or compelling documentary-style films, the Lens Awards 2025 spotlighted creativity and passion while demonstrating the transformative power of video in modern corporate communications. Plus: catch up on anything you may have missed with our Lens Awards podcast episode.

Spanning industries such as education, healthcare, technology and finance, the Lens Awards for Corporate Video celebrates those who excel in visual communications, producing work that is as innovative as it is impactful.

The evening's well-deserving winners included Conversation Over Borders and Bladonmore for their documentary on refugee integration, BT and DRPG for an internal campaign on family leave and Anglo American and Gorilla Gorilla! for a platinum sustainability narrative. Social impact was a major focus, with University of Warwick taking home Gold for a sustainability series and CGI UK’s diversity campaign sparking important workplace conversations.

"It is through video that the creativity of some of the strongest corporate campaigns is most apparent," says Rebecca Pardon, editor at Communicate magazine. "It is where familiar faces and voices bring a human touch to corporate strategies, where animation can concoct scenes as entertaining as they are informative, and where well-placed music and imagery have the power to conjure any emotion from an audience almost instantly with ease.

"At the same time, however, video campaigns can become a contentious battle for the fickle attention span of modern audiences, who leisurely flit from one media platform to the next. Against this fascinating and dynamic backdrop, Communicate magazine’s Lens Awards enters into the fray to gain a sense of a fast-evolving industry.

"We pride ourselves on our ability to discover and celebrate the very best in the field, but our awards programme is also an opportunity to gain invaluable insights."

DRPG was named 'Video Production Company of the Year', while Dow and Emperor snapped-up the prestigious 'Video of the Year' award for its AI and sustainability-focused film.

"The quantity and calibre of entries this year was outstanding but not at all surprising; being now in our fifth year of the Lens Awards, we are well aware of the skill and creative expertise humming within this sector," Pardon continues. "But tonight’s celebration could not have taken place without our exceptional panel of judges, who spent tireless hours reviewing this year’s fabulous and competitive work.

"An enormous congratulations to our spectacular winners for their commitment to achieving the best communications through film!"

And if you don't want the night to end so soon, listen to a comprehensive re-cap of the night from our AI colleagues here: https://bit.ly/3Eht1UD

The complete list of winners for the Lens Awards 2025 is as follows:

BUSINESS OBJECTIVES OR AUDIENCE

Best Video Targeted to a General Stakeholder Audience
Gold – Conversation Over Borders and Bladonmore
Gold – Silent Pool Gin and NRG
Silver – dsm-firmenich and Brunswick Creative
Bronze – Skipton Group and Brunswick Creative

Best Video Targeted to the Internal Audience
Gold – BT and DRPG
Silver – Arcadis and Tribe Culture Change
Bronze – Amazon and Gorilla Gorilla!
Bronze – Barclays
Highly commended – Phoenix Group and Emperor

Best Video Targeted to the Investor Audience
Gold – Anglo American and Gorilla Gorilla!
Silver – Mubadala Investment Company and Emperor
Bronze – SoftBank Group and Bladonmore
Highly commended – Knight Frank and Bear Jam

Best Employer Brand Video
Gold – Unum UK and Rocking Horse Pictures
Silver – Skipton Group and Brunswick Creative
Bronze – Adarma and NRG

Best Use of Video to Aid CSR/ESG
Gold – University of Warwick
Silver – LNER and Chris Jackson Media — Customer & Community Investment Fund Series
Bronze – Standard Chartered and Brunswick Creative
Bronze – Howden and Big Button

Best Use of Video to Support EDI
Gold – CGI and Leap Create
Silver – Kingfisher plc and Cavendish Consulting
Bronze – Lumo

STYLE AND CREATIVITY

Best Use of Video on Social Media
Gold – Hull Trains
Silver – M&G Investments and ITCH
Bronze – Magic Light Pictures and NRG
Highly commended – Embraer Commercial Aviation and Gravity Global

Best Documentary Style Video
Gold – Natasha Allergy Research Foundation and CASA Creative Film
Silver – Leeds and York Partnership NHS Foundation Trust and Deadline Digital
Bronze – Conversation Over Borders and Bladonmore
Bronze – Zurich Insurance UK and VideoFrog            
Highly commended – Amazon and Gorilla Gorilla!

Best Live or Experiential Video
Gold – EE Live and DRPG
Gold – GoCardless and Big Button

Best Animation
Gold – Worcestershire County Cricket Club and DRPG
Silver – Embraer Commercial Aviation and Gravity Global
Bronze – Rentokil and NRG

Best Creative Execution
Gold – Dow and Emperor
Silver – Silent Pool Gin and NRG
Bronze – dsm-firmenich and Brunswick Creative

Best Use or Promotion of Artificial Intelligence
Gold – Dow and Emperor
Gold – Osprey Charging Network Ltd and Bear Jam
Bronze – SoftBank Group and Bladonmore

STRATEGY

Best Copy Style or Tone of Voice
Gold – RTW and SampsonMay
Gold – Skipton Group and Brunswick Creative
Silver – Hull Trains
Bronze – Ignis

Best Innovation
Gold – Dow and Emperor
Silver – CGI and Leap Create

Best Use of Video as Part of an Integrated Campaign
Gold – Embraer Commercial Aviation and Gravity Global
Gold – Southern Water and Cavendish Consulting
Silver – M&G Investments and Gravity Global
Bronze – IFS
Bronze – SoftBank Group and Bladonmore

Best One-Off Video Campaign
Gold – Lumo
Silver – GoCardless

Best Long-Term Video Strategy
Gold – Arcadis and Tribe Culture Change
Silver – Embraer Commercial Aviation and Gravity Global

Best Creative Strategy
Gold – Standard Chartered and Brunswick Creative
Silver – Bapco Energies and Interstate
Bronze – Embraer Commercial Aviation and Gravity Global

SECTOR

Best Use of Video by a Charity, NGO or Not-For-Profit
Gold – Natasha Allergy Research Foundation and CASA Creative Film      
Silver – HospiceCare North Northumberland and Chris Jackson Media
Bronze – SignHealth and NRG
Highly commended – Conversation Over Borders and Bladonmore

Best Use of Video from the Energy and Utilities Sector
Gold – Cero Generation and Emperor
Silver – Bapco Energies and Interstate
Bronze – Höegh Evi and Brandpie

Best Use of Video from the Engineering, Mining and Manufacturing Sector
Gold – Anglo American and Gorilla Gorilla!
Silver – Embraer Commercial Aviation and Gravity Global
Bronze – Anglo American and Brunswick Creative

Best Use of Video from the Financial Services Sector
Gold – M&G Investments and ITCH
Gold – Zurich Insurance UK and VideoFrog
Silver – SoftBank Group and Bladonmore
Bronze – GoCardless
Highly commended – Flood Re and Cavendish Consulting

Best Use of Video from the Food and Beverage Sector
Gold – Silent Pool Gin and NRG
Silver – dsm-firmenich and Brunswick Creative

Best Use of Video from the Healthcare and Pharmaceutical Sector
Gold – Alexion and Edelman Spain
Silver – RTW and SampsonMay – Science Animation
Bronze – RTW and SampsonMay – Our purpose video

Best Use of Video from the Professional Services Sector
Gold – Institution of Engineering and Technology (IET) and Redactive
Bronze – Unum UK and Rocking Horse Pictures

Best Use of Video from the Property, Construction and Facilities Management Sector
Gold – Housing Matters
Bronze – Q Scaffolding and NRG

Best Use of Video from the Public Sector
Gold – Ministry of Justice
Silver – Royal Air Force and Not Going to Uni with Content Marketing Pod

Best Use of Video from the Technology, Media and Telecommunications Sector
Gold – Ignis
Silver – IFS

Best Use of Video from the Transport and Logistics Sector
Gold – Osprey Charging Network Ltd and Bear Jam
Silver – Lumo
Bronze – Amazon and Gorilla Gorilla!

Video Production Company of the Year
DRPG

Video of The Year
Dow and Emperor