WEDNESDAY 12 MAR 2025 11:00 AM

CORPORATE CONTENT AWARDS 2025 SHORTLIST REVEALED

The Corporate Content Awards 2025 continues to celebrate outstanding achievements at the heart of corporate storytelling. By setting the benchmark each year for successful, authentic and thought-provoking strategies, the awards programme shines a spotlight on the power of corporate communications. This year's shortlist highlights the best practices in storytelling, narrative curation and content execution.

Returning for its eighth year, the Corporate Content Awards 2025 honours those organisations that are setting the standard for excellence in content communications. The shortlisted entries, selected by a rigorous and thorough judging process, showcase the creativity, strategic insight and audience understanding necessary to craft extraordinary work. 

This year's shortlist represents a diverse range of companies and sectors. The judges picked entrants who have demonstrated exceptional creativity, strategic vision and measurable impact in reaching their communications goals through content.

"Perpetually at the heart of any good communications campaign, our Corporate Content Awards proves that corporate initiatives can enjoy all the scope and depth of a gripping narrative," says Rebecca Pardon, editor at Communicate magazine. "We look forward to celebrating the winners in June at the magnificent Shakespeare's Globe."

The complete list of shortlisted companies can be found below. Winners will be announced at a gala ceremony on 11 June, 2025. To join us, book your place online or contact Tom Leask at tom.leask@communicatemagazine.co.uk. 

 

Best Content Campaign to Assist with Corporate Positioning

Chubb and Wardour

Daiwa House Modular Europe and TEAM LEWIS

Diageo and Marmalade Film and Media Limited

Finastra and Silver Agency

ICAEW and Sunday

Kerakoll and DRPG

Swiss Re and Prophet

 

Best Content Campaign to Assist with Reputation Management

Army Reserve and Grosvenor Comms, a DRPG Company

Marktplaats and TEAM LEWIS

 

Best Content Targeted to a CSR or ESG Audience

CSX

First Quantum Minerals and Bladonmore

 

Best Content Targeted to the Internal Audience

bp

JTC Group and H&H

Philip Morris International

Yorkshire Water and WPA Pinfold

 

Best Content Targeted to the Investor Audience

Aecon Group Inc- Aecon Investor Relations Team

Daiwa House Modular Europe and TEAM LEWIS

Legal & General and Wardour

Living Group - State Street Global Advisors

 

Best Use of Learning and Development Content

Diageo and Marmalade Film and Media Limited

Philip Morris International

rradar

 

Best Purpose-Driven Content

Daiwa House Modular Europe and TEAM LEWIS

Diageo and Marmalade Film and Media Limited

Marktplaats and TEAM LEWIS

 

Best Use of Video

Embraer Commercial Aviation and Gravity Global

M&G Investments and Gravity Global

Swiss Re and Prophet

TrustFord and H&H

 

Best Use of Digital

Costa Foundation and Blueprint Partners

IFS

M&G Investments and Gravity Global

 

Best Use of Animation

Church of England Pensions Board and Wardour

GE Aerospace and Gravity Global

M&G Investments and Gravity Global

Royal Society for Arts, Manufactures and Commerce and Wardour

 

Best Use of Print

BMW Group – MINI and Cognizant Moment

Embraer Commercial Aviation and Gravity Global

Ocado and Sunday

Royal Society for Arts, Manufactures and Commerce and Wardour

 

Best Use of Audio and Podcasts

Fresh Air – ABB Process Automation

GE Aerospace and Gravity Global

Routes from LNER and This Is Distorted

Rio Tinto

TfL

 

Best Use of Mobile

Army Reserve and Grosvenor Comms, a DRPG Company

Embraer Commercial Aviation and Gravity Global

 

Best Use of a Visual Property

AllianceBernstein and Living Group

Boardwave and Silver Agency

Embraer Commercial Aviation and Gravity Global

M&G Investments and Gravity Global

 

Best Use of a Celebrity/Influencer

Routes from LNER and This Is Distorted

Royal Society for Arts, Manufactures and Commerce and Wardour

 

Best Copy Style or Tone of Voice

AllianceBernstein and Living Group

Lloyds Banking Group and DRPG

 

Best Use of Content with an Existing External Community

ICAEW – Resilience and Renewal and Sunday

Amsterdam Fintech Event and Cognito Amsterdam

Japan Tobacco International and Sensory-Minds GmbH

Proof of Talk and Cognito Amsterdam

 

Best User-Generated Content (Employee)

Aviva

IFS

rradar

Voluson™ Women’s Health Ultrasound GE Healthcare and TEAM LEWIS

 

Best Use of Content in a Live or Experiential Setting

BMW Group and Cognizant Moment

Haymarket Media Group and First Image

Prince's Trust Awards and Blueprint Partners

Zeeman and TEAM LEWIS

 

Most Creative use of Owned Media Channels

Amsterdam Fintech Event and Cognito Amsterdam

NORD/LB and Cognito DACH

Philip Morris International

 

Best Branded Content Publication

bp

RBC Brewin Dolphin and Wardour

The Royal Institution of Chartered Surveyors (RICS) and Sunday

 

Best Branded Content Site

JTC Group and H&H

RPC and Living Group

 

Best Use of Data

Agilysys and Champion Communications

HousingAnywhere and TEAM LEWIS

Maintel Holdings PLC and Invicomm

 

Best Interactive Content

Embraer Commercial Aviation and Gravity Global

Peoplesafe and Turtl

 

Best Use of Content on Social Media

GE Aerospace and Gravity Global

IHG and 33Seconds

Royal Society for Arts, Manufactures and Commerce and Wardour

UK Power Networks Services and Instinctif Partners

 

Best One-Off Content Campaign

bp

Embraer Commercial Aviation and Gravity Global

GE Aerospace and Gravity Global

Hull Trains and CWA

ICAEW – Resilience and Renewal campaign and Sunday

Swiss Re and Prophet

 

Best Long-Term Use of Content

CSX

Embraer Commercial Aviation and Gravity Global

UK Power Networks Services and Instinctif Partners

Royal Society for Arts, Manufactures and Commerce and Wardour

 

Best Campaign Featuring AI-Generated Content

AllianceBernstein and Living Group

Tesco and DRPG

 

Best Activation of Media Coverage

Agilysys and Champion Communications

Hull Trains and CWA

Lotus and Blueprint Partners

 

There is no shortlist for ‘Best Corporate Storyteller’ and ‘Grand Prix.’ All shortlisted companies are eligible and the winners will be announced at the prestigious awards ceremony on 11 June 2025.