A glittering ceremony marked the announcement of the ICCO Global Awards winners, with CSR being at the heart of many of the evening's strongest campaigns.

The International Communications Consultancy Organisation (ICCO) unveiled the winners of its 2024 ICCO Global Awards at a glittering gala at The Waldorf Hotel in London this week. The event saw leading PR and communications professionals from around the world gather to recognise outstanding achievements in the industry.

Out of 64 shortlisted entries, 29 awards were presented, celebrating excellence across campaigns, agencies and individual achievements. The night’s biggest winners included Ukraine’s DTEK, which took home three awards for 'Best B2B Campaign', 'Best Media Relations Campaign' and 'Best Event, Launch, or Stunt'. Finland’s Kurio also triumphed, taking home trophies for 'Campaign of the Year for Western and Northern Europe', 'Best Digital Campaign' and 'Best Internal Communications Campaign'. 

ICCO president Grzegorz Szczepański observed the social value brought by many of the evening's winning campaigns. "It is particularly heartening that the most popular categories were 'Improving Society and the Reputation of Public Relations' and 'Not-for-Profit or Charity Award'. This reflects the ICCO community’s big-hearted commitment to social causes and dedication to driving meaningful change.

"We are proud to see that the ICCO community not only advocates for others but also leads by example, championing initiatives that improve society and elevate the public image of PR itself. These awards celebrate today’s outstanding achievements while setting a strong benchmark for the future of our industry."

The night closed with individual accolades. Vivien Chiong from Nanyang Technological University in Singapore was named 'PR Leader of the Year', while Patrick Penninckx, head of digital development at the Council of Europe, was inducted into the ICCO Hall of Fame for his decades-long contribution to the PR industry.

The comprehensive list of winners can be found below: 

Large agency of the year

SPAG FINN Partners

Small/Medium agency of the year

Legacy Communications

Championing Diversity Award

ON PURPOSE

Special ICCO Global Award for Improving Society and Reputation of PR

#PRethics: Elevating Ethical Standards in PR - Rayne Strategy Group

Campaign of the Year: Central, Eastern and Southern Europe

Food For Thought - UNHCR Bulgaria x All Channels

Campaign of the Year: Western and Northern Europe

Finland's Energy-Wisest School - Kurio & Caverion (& co.)

Campaign of the Year: Americas

BALCONES – THE SPIRIT OF MODERN INDEPENDENCE - Smarts 

Campaign of the Year: Middle East and Africa

Abu Dhabi Sports Championships: More Than a Game - Action Global Communications

Automotive and Transport Award

#ReadyFor20mph - Lynn

Technology Award

ZIPLINE’S THOUGHT LEADERSHIP ODYSSEY - Newmark Group

Not for Profit or Charity Award

Weather Kids - UNDP & Activation Partners

Health, Wellness, and Wellbeing Award

Il Costo della Bellezza - Omnicom Public Relations Group & Unilever - Dove

Construction, Energy, and Real Estate Award

“Mehr Zuhaus’ in Österreich!” - Skills | TEAM FARNER

Sport and Entertainment Award

Championing Diversity, Fighting Toxicity in Gaming - SLOVA TECH PR & GAMETREE

Consumer Goods Award

BRITISH GAS – SCOTTISH LASS - Smarts

Best Digital, New Media and Influencer Marketing Campaign

Fazer Remix Influencer Remix - Kurio & Fazer

Best Use of AI in a Campaign

ATxSG // Co-Piloting with AI at the Nexus of Technology and Humanity -  WE Communications - IMDA ATxSG

Best B2B Campaign

FIGHT FOR LIGHT - DTEK

Best Internal Communications and Employer Branding Campaign

Finland's Energy-Wisest School - Kurio & Caverion (& co.)

Best ESG Campaign

Combating Job Scams, Human Trafficking, Illegal  Migration, and Forced Labour through Public Awareness -  QNET SAY NO! Campaign & Newmark Group

Best Strategy and Evaluation in a Campaign

#ReadyFor20mph - Lynn

Best Media Relations Campaign

FIGHT FOR LIGHT - DTEK 

Best Public Affairs Campaign

Saving Free Media in Poland - SEC Newgate CEE & TVN Warner Bros. Discovery

Best Event, Launch or Stunt in a Campaign

FIGHT FOR LIGHT - DTEK

Best Crisis Management Campaign

Saving Free Media in Poland - SEC Newgate CEE & TVN Warner Bros. Discovery

Rising Star

Szymon Dziewięcki, project manager, SEC Newgate CEE

PR Leader of the Year

Vivien Chiong, chief communication officer, Nanyang Technological University Singapore

Angela Oakes Award 

Michelle Hutton, global chief client and growth officer, Burson

Hall of Fame

Patrick Penninckx, head of digital development and governance, Council of Europe