The Employer Brand Management Awards continues to celebrate the best in internal communications, corporate leadership and recruitment. With a wide selection of categories, a meticulous judging process and a diverse medley of impressive entries, the awards set the stage each year for excellence in all areas of employer branding.

This year’s winners illustrate the true breadth of ingenuity and skill behind a strong employer brand, captured in the programme’s vast categorisation and deeply diverse collection of submissions. Examples such as Kaufland Romania, taking key position as winners across several categories, including the evening’s Grand prix, illustrate the powerful presence of creativity, passion and versatility throughout all of this year’s submissions.

Equally, German sportswear company, adidas, teamed up with London-based Havas People, to bring clarity and alignment to its employer branding. Havas People curated a fun, daring and vibrant employer branding campaign that saw the agency coast to the finish line, snapping up two Gold awards.  

As our Employer Brand Management conference highlighted the necessity of an enduring employer brand through times of change, last night’s awards set the benchmark for employer brand management among a vast collection of trailblazing projects. Diverse industries ranging from healthcare, IT and retail displayed unified and personable strategies, placing employees at the heart of their core brand.

The full list of the Employer Brand Management Awards 2024 winners is as follows:

 

COMMUNICATION

Best alignment of the employer value proposition with corporate brand values

Gold – adidas and Havas People

Gold – Philips

Silver – Bally’s and 106 Communications

Bronze – Bird & Bird and 106 Communications

Bronze – UNIQA Poland and Be About | Hybrid Agency

Highly commended – Astellas and Ph.Creative

 

Best communication of the employer brand to the external audience

Gold – Direct Line Group and TMP Worldwide UK

Silver – bp and Symphony Talent

Silver – DPD and Creed Comms

Bronze – JLR and Tonic

Bronze – Kellogg’s and Ph.Creative

Highly commended – Energia Group and RichardsDee

 

Best communication of the employer brand to the internal audience

Gold – RWE and Havas People

Silver – Quantexa and Tonic

Bronze – Bird & Bird and 106 Communications

Bronze – OLX and Tonic

Bronze – UNIQA Poland and Be About | Hybrid Agency

Highly commended – Adevinta and Creed Comms

 

Best short-term or one-off employer brand campaign

Gold – Kaufland Romania and v8 Interactive

Silver – DPD and Creed Comms

Silver – easyJet and Tonic

Bronze – Airbus and MSL

Bronze ­– Currys and Tonic

Bronze – Royal FloraHolland and PROOF

 

Best use of digital

Gold – Secret Intelligence Service (MI6) and Stafford Long

Silver – DPD and Creed Comms

Silver – dsm-firmenich and MSL

Bronze – BDO

Bronze – Intuitive and HappyDance

 

Best social media strategy

Gold – King and Wiser

Silver – GSK and Symphony Talent

Silver – RWE and Havas People

Bronze – British Army and Tonic

Bronze – Fresenius Medical Care (FMC) and Cielo

Bronze – Kaufland Romania and v8 Interactive

 

Best integration of the employer brand in communication strategy

Gold – Kainos and Ph.Creative

 

Best employer brand innovation

Gold – Secret Intelligence Service (MI6) and Stafford Long

Silver – bp and Symphony Talent

Silver – Reckitt Global Hub Warsaw and Be About | Hybrid Agency

Bronze – Employer Branding Radar, Performante

Bronze – Quantexa and Tonic

Highly commended – Kaufland Romania and The M Works

 

Best use of data

Gold – ESO and Wiser

Gold – Flutter UK & Ireland and Chatter Communications

Silver – Philips

Bronze – Becton Dickinson and Cielo

 

EMPLOYER BRAND POSITIONING

Best diversity and inclusion strategy

Gold – Kaufland Romania and The M Works

Silver – Credit Agricole Bank

Bronze – CGI UK and LEAP Create

Bronze – EY

 

Best management of the employer brand following a change of mission, positioning or management

Gold – OLX and Tonic

Silver – Reckitt

Bronze – KPN and ClubgeistBVH

 

Best management of the employer brand following a merger or acquisition

Gold – Bally’s and 106 Communications

Silver – Cint and Creed Comms

Bronze – Asda and Chatter Communications

 

Best localisation programme

Silver – Coca-Cola HBC Hungary and Brandfizz Employer Branding Agency

 

EMPLOYEE JOURNEY

Best employee experience

Gold – Kaufland Romania and The M Works – The Shelf with Experiences

Silver – Deloitte Poland

Highly commended – Kaufland Romania and The M Works – In CEO’s shoes

 

Best employer brand management event

Gold – Reckitt Global Hub Warsaw and Be About | Hybrid Agency

Silver – DNV and Stafford Long

Silver – Wargaming

Bronze – Flutter UK & Ireland and Chatter Communications

Bronze – Quantexa and Tonic

Highly commended – EY

 

Best brand ambassador programme

Gold – KUKA Hungary and Brandfizz Employer Branding Agency

Gold – Kyndryl

Silver ­– Turkish Aerospace

Bronze – Polski Holding Hotelowy

 

Best onboarding or reboarding programme

Silver – Intuitive and Ph.Creative

 

Best employee wellbeing initiative

Silver – Korber Hungaria and FERLING

Bronze – KUKA Hungary and Brandfizz Employer Branding Agency

 

Best ongoing commitment to employer brand management

Gold – CGI UK and LEAP Create

Gold – Elsevier

Silver – EY

 

SECTOR

Best employer brand management by a charity, NGO or NFP

Gold – Jewish Care and WeLove9am

Silver – Unlocked Graduates and 106 Communications

 

Best employer brand management from the energy and utilities sector

Gold – bp and Symphony Talent

Silver – RWE and Havas People

Bronze – Energia Group and RichardsDee

 

Best employer brand management from the engineering and manufacturing sector

Gold – JLR and Tonic

Silver – KUKA Hungary and Brandfizz Employer Branding Agency

Bronze – Korber Hungaria and FERLING

Bronze – Reckitt Global Hub Warsaw and Be About | Hybrid Agency

Bronze – Turkish Aerospace

 

Best employer brand management from the financial services sector

Gold – Direct Line Group and TMP Worldwide UK

Silver – Credicorp and Ph.Creative

Bronze – NatWest Group and Ph.Creative

 

Best employer brand management from the FMCG, food and beverage sector

Gold – Kraft Heinz and Wiser

Silver – Coca-Cola HBC Hungary and Brandfizz Employer Branding Agency

Bronze – Reckitt

 

Best employer brand management from the healthcare and pharmaceutical sector

Gold – Intuitive and Ph.Creative

Silver -– Jewish Care and WeLove9am

Silver – VCA and Ph.Creative

Bronze – Novartis and Symphony Talent

 

Best employer brand management from the professional services sector

Gold – Osborne Clarke and WeLove9am

Silver – BDO

Bronze – EY

 

Best employer brand management from the retail sector

Gold – Kaufland Romania and The M Works

Silver – Tesco with Follow The Yellow and FERLING

Bronze – Asda and Chatter Communications

 

Best employer brand management from the sports, travel, leisure and tourism sector

Gold – adidas and Havas People

Silver – Bally’s and 106 Communications

Bronze – Flutter UK & Ireland and Chatter Communications

Bronze – IAG Loyalty and Chatter Communications

 

Best employer brand management from the technology, media and telecommunications sector

Gold – Quantexa and Tonic

Gold – Trainline and Wiser

Silver – KPN and ClubgeistBVH

Bronze – Adevinta and Creed Comms

Bronze – CGI UK and LEAP Create

 

Best employer brand management from the transport and logistics sector

Gold – DPD and Creed Comms

Silver – Royal FloraHolland and PROOF

 

GRAND ACCOLADE

 

Grand prix

Winner – Kaufland Romania with The M Works and v8 Interactive