Held at the bewitching Underglobe of Shakespeare’s Globe Theatre, last night’s Corporate Content Awards captured the exemplary efforts at the core of corporate storytelling. From unique campaigns to powerful narrative building, the awards set the stage for the celebration of some exceptionally creative and innovative work.

The Corporate Content Awards recognises and celebrates the continual expansion of content within business. Each year, the universal, enduring appeal of a good story is evident and our winners continue to prove that corporate initiatives can enjoy all the scope and depth of a gripping narrative.

As audiences diversify and platforms evolve, targeting content toward stakeholder groups requires both a creative approach and astute sensitivity. Across the breadth of the evening’s winners, the scope and flexibility of corporate content was clear. Our winners have shown that no topic is too sensitive or complex to be woven into an engaging campaign: from the seriousness of health and safety within the mining industry and the technical details of climate change initiatives, to the visual feast of glossy food magazines, the whir of the creative minds set to work behind these projects was detectable. 

From long-from film to playful animation, the Corporate Content Awards captures the wide scope of work falling under the umbrella of 'corporate content,' and our strongest entries have managed to hook their audiences through being emotional, provocative and inspiring. 

“Now in its seventh year, the Corporate Content Awards continues to be a fantastic celebration of corporate storytelling,” Andrew Thomas, founder of the awards and publisher of Communicate magazine, says. “This awards programme is a celebration of the stories companies have told, of the ways they’ve told them and of the methods they’ve used to get their audience’s attention. Those who have won certainly have much to be proud of.”

This year’s winners hail from every corner of the professional realm, with Gold trophies awarded to a range of sectors and disciplines. Our comprehensive programme honours work in over 20 categories, including 'Best purpose-driven content' and 'Best content campaign to assist with reputation management,' and culminates with the evening's coveted special awards:  ‘Best corporate storyteller’ and, of course, the 'Grand prix.'

The winners of the Corporate Content Awards 2024 are as follows: 

 

Best content campaign to assist with corporate positioning

Gold – ISG

Silver – GMAC and Wardour

Silver – Shell Marine

Bronze – Iress and Fresh Air Production

Highly commended – Accor

Highly commended – Allied Universal® and G4S with FTI Consulting LLP and Delineo

 

Best content campaign to assist with reputation management

Gold – Philip Morris International – Rethink Disruption

Silver – Eurofighter Typhoon

Silver – LivaNova

Bronze – Hyarchis and Cognito

 

Best content targeted to the CSR community

Gold – EDGE Strategy and Gravity Global

Silver – Legal & General and Wardour

 

Best content targeted to the internal audience

Gold – bp

Gold – CFA Institute and H&H

Silver – Internal Communications, Retail Banking, NatWest

Silver – Royal Mail and Linney

Bronze – Civil Service Pensions, MyCSP and Fresh Air Production

Bronze – Haleon and Given

 

Best purpose-driven content

Gold – IKEA and Given

Silver – EDGE Strategy and Gravity Global

Silver – Legal & General and Wardour

Bronze – BMJ Publishing Group Ltd.

Bronze – Cardano

 

Best use of video

Gold – Anglo American and H&H

Silver – Mazars and Living Group

Silver – The Institute of Chartered Accountants in England and Wales (ICAEW) and Sunday

Bronze – Allen & Overy and TEAM LEWIS

Bronze – KPMG and We Are Tilt

Highly commended – EDGE Strategy and Gravity Global

 

Best use of digital

Gold – Mazars and Living Group

Silver – EDGE Strategy and Gravity Global

Silver – Payoneer and Gravity Global

Bronze – LivaNova

Bronze – PayTech Talk and Cognito

Bronze – Travers Smith

 

Best use of animation

Gold – Akin and Living Group

Gold – Church of England and Wardour

Silver – Dell Technologies and Silver Agency

Bronze – Incyte and Random42 Scientific Communication

 

Best use of print

Gold – Ocado and Sunday

Silver – RSA and Wardour

Bronze – RBC Brewin Dolphin and Wardour

 

Best use of audio and podcasts

Gold – Iress and Fresh Air Production

Silver – BASF and Fresh Air Production

Silver – Southeastern Trains, The Team and Fresh Air Production

Bronze – Legal & General and Fresh Air Production

Bronze – PTC and 18Sixty

Highly commended – ABB and Fresh Air Production

Highly commended – EPAM

 

Best use of a visual property

Gold – Akin and Living Group

Silver – Renewi and Wardour

 

Best use of a celebrity or influencer

Gold – KPMG and We Are Tilt

Silver – P&O Cruises and Sunday

Bronze – EDGE Strategy and Gravity Global

 

Best use of copy style or tone of voice

Gold – KPMG and We Are Tilt

 

Best corporate blog

Gold – SThree and Wardour

Bronze – Philip Morris International

 

Best use of content with an existing external community

Gold – The Institute of Chartered Accountants in England and Wales (ICAEW) and Sunday

Silver – Dell Technologies and Redactive

 

Best user-generated content

Gold – TUI and MSL UK

Bronze – Mazars and Living Group

 

Best use of content in a live or experiential setting

Gold – P&O Cruises and Sunday

Bronze – PAI Partners and Bladonmore

 

Best branded content publication

Gold – Ocado and Sunday

Silver – RBC Brewin Dolphin and Wardour

Bronze – RSA and Wardour

 

Best branded content site

Gold – Akin and Living Group

Silver – BICS and Isoline Communications

Bronze – Northern Data and TEAM LEWIS

Bronze – The Royal Institution of Chartered Surveyors (RICS) and Sunday

 

Best use of data

Gold – Allied Universal® and G4S with FTI Consulting LLP and Delineo

Silver – EPAM

Bronze – Ayming and Aspectus Group

Bronze – Bitbloom and Aspectus Group

 

Best use of content on social media

Gold – Aecon Group Inc.

Gold – EDGE Strategy and Gravity Global

Silver – P&O Cruises and Sunday

Bronze – Payoneer and Gravity Global

Highly commended – Philip Morris International – Future Reimagined

Highly commended – Philip Morris International – LinkedIn

 

Best one-off content campaign

Gold – GMAC and Wardour

Silver – The Institute of Chartered Accountants in England and Wales (ICAEW) and Sunday

Bronze – Hyarchis and Cognito

Highly commended – Philip Morris International – Future Reimagined

 

Best long-term use of content

Gold – PTC and 18Sixty

Silver – Anglo American

Silver – RBC Brewin Dolphin and Wardour

Bronze – ABB and Fresh Air Production

Bronze – RSA and Wardour

 

GRAND ACCOLADES

 

Best corporate storyteller

Winner – Anglo American and H&H

 

Grand prix

Winner – ISG