AMEC, the International Association for Measurement and Evaluation of Communication, reveals the shortlist for its annual awards programme.

AMEC, the International Association for Measurement and Evaluation of Communication, has revealed the shortlist for its annual Communications Effectiveness Awards programme.

Featuring repeatedly across the list are names such CARMA, in partnership with organisations including Nissan, Infiniti and Honda, and Onclusive, for its work with organisations including TELUS and Go.Compare, among others.

The shortlist comes after entries were meticulously analysed by an international panel of judges hailing from organisations such as Edelman, Citypress and Shell.

Winners will be announced at a dazzling ceremony on 7^th November at Church House in London.

The final shortlist is as follows:

Best crisis comms measurement and reporting

Fullintel & Horizon Health Network – Mastering Crisis Management: Advanced Media Analytics for Horizon Health Network

Infomedia AS & Bane NOR – Crisis on the Tracks: Managing Communication When Trains Grind to a Halt

Jackson Spalding & Norfolk Southern Railroad – Fighting Foreign Bots, Misinformation and Fear in East Palestine

LexisNexis & Fifth Third Bank – Responding to the Spring ’23 Regional Banking Crisis

 

Best evaluation on a small budget (<£10,000 or <$10,000)

CARMA & KSA Perception Study – The Kingdom: CARMA’s KSA Perception Study

Maverick Indonesia & 1000 Days Fund – Data Insights to Drive Media Advocacy on Stunting Prevention

Onclusive & Fondation Jean Jaures – European Elections 2024 – Using independent media analysis to inform the political and public debate

Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024

Ruepoint & Defence Forces of Ireland

 

Best first steps on a measurement journey

A Data Pro & Signal AI & ServiceNow – Quarterly multi-market reporting via hybrid AI-human coding and analysis

Asuransi Astra – #PerempuanBermakna (Meaningful Women)

CARMA & Nissan Motor Corporation – The journey toward world-leading measurement

CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning

Commetric & FMCG brand – Bridging the data gap: an FMCG brand’s first steps in holistic communications measurement

UNICEPTA GmbH & Airbus – Boosting Reputation: Airbus Teams Up with UNICEPTA for Monthly Reviews

 

Best multi-market reporting

CARMA & Infiniti – The measurement dream: Multi market impact

Fullintel & Abbott – Global Impact: Advanced Media Metrics Driving Abbott’s Multi-Market Success

Hotwire & Elastic – Elastic & Hotwire – Global Comms Reporting

Omnicom PR Group & Anonymous Client – Identifying Opportunities for Business Strategy Communications

UNICEPTA UK & UNICEF – Strategically leveraging media intelligence globally and locally to help children in emergencies

 

Best use of a measurement framework

/prompt. & Jazz Pharmceuticals – Rare Disease Omnichannel Measurement

Aduro Communications & In Kind Direct – Not A Choice

Fullintel & J&J IM – Precision in Action: Fullintel’s Advanced Measurement Framework for J&J IM

Fullintel & Hello Fresh – Delivering Insights: Fullintel’s Recipe for Measuring HelloFresh’s Media Impact

Hotwire & Ebay – eBay & Hotwire: Communications Analytics

Onclusive & TELUS – Enhanced measurement techniques for TELUS

Onclusive & LHR – Placing the attitudes of Heathrow’s stakeholders at the heart of communications strategy

Smoking Gun & Versuni Philips – Smart Living, Smarter Comms

Best use of integrated communication measurement/research

Bottle & Caba – Bottle & Caba ’The Cash Conversation’

CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel

Commetric & FMCG Brand – Beyond silos: integrating multiple data sources for comprehensive brand insights

Edelman Data & Intelligence & Pharmaceutical Company – Impact Intelligence Dashboard

Edelman Data & Intelligence & DP World – Global Freight Summit

GlobalNews Group & ASOBANCARIA(Asociación Bancaria de Colombia) – ASOBANCARIA: using the past to better communicate in the present

GOLIN & Specsavers – The Misheard Version

Inzio Evoke &  Gedeon Richter – Red Flag

InsightHQ Ltd & Anonymous: A major UK University – 360-degree reputational analysis to galvanise cross-organisational action

Onclusive & LHR – Placing the attitudes of Heathrow’s stakeholders at the heart of communications strategy

 

Best use of measurement for a single event or campaign

/prompt. & Cetaphil – Valuing Super Bowl Success

Acorn Strategy & Abu Dhabi Global Markets – Abu Dhabi Global Market – RESOLVE

Coes – Media Analysis & Liberty – Who is winning the 5G race in Costa Rica

Globetrack & Policyholders Compensation Fund – DHAMANA YA BIMA YAKO

Golin & Specsavers – The Misheard Version

IPB University – IPB Goes To School

Ketchum & The Wine Group – Quantifying Brand Impact for Cupcake Vineyards

Onclusive & MNHN (Museum National d’Histoire Naturelle) – With FELINES, how MNHN expanded its audience and contributed to its project ”educate through wonder and raise awareness of the protection of the living”

Red Consultancy & McDonald’s UK & Ireland – McDonald’s Best Burger Sensoriummm

UNICEPTA GmbH & Airbus – Dubai Airshow 2023 – External Communications Impact Analysis

UNICEPTA GmbH & Bayer AG – Transition to Holistic Reporting: Capital Markets Day 2024

Best use of measurement for Internal Communications

/prompt. & Daiichi Sankyo – Engage & Elevate Employees

Arriva Rail London & 106 Communications – The 5 to drive

Burson & Anonymous Electric Vehicle brand – Internal Culture Change

Citypress & Aldi – Becoming the nation’s favourite place to work

Commetric & Anonymous FMCG Brand – An FMCG brand’s executive news and social media report: partnering with Commetric for internal comms impact

Medianet Insights – Knowledge is Power – How Medianet used measurement best practices to drive its own success

Best use of measurement to improve storytelling

Bottle – Bottle x How Many People?

Burson & Vision Direct – The World’s Most Visible Football Kit

CARMA & Honda – Driving Honda’s Product And Corporate Storytelling With Meaningful PR Evaluation

CARMA & Infiniti – The measurement dream: PR’S impact on the purchase funnel

CARMA & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program

Golin & Specsavers – The Misheard Version

Ketchum & Wendy’s – Crafting Audience First Insights for Breakfast

 

Best use of new technology in communications measurement

/prompt. & Bark Air – Accelerating Media Analysis with Natural Language Processing

Burson – Building A Strategic Intelligence Platform for PR

Fullintel & Abbott – Transforming Global Communication Metrics: Leveraging AI and Custom Scoring to Enhance Abbott’s Brand Perception

Fullintel & J&J MedTech – Innovative Metrics in Action: How Fullintel’s Tech-Driven Approach Enhanced J&J MedTech’s Media Measurement

Medianet Insights & Identrics – Leveraging the power of AI to automate media insights

Best use of social media measurement

Burson & Global Pharmaceutical Client – Rare Voices, Real Impact: Impactful Social Listening for a Global Pharmaceutical Client

Coes – Media Analysis & United Nations – Dialogues of the Future: People’s perspectives about Costa Rica and the future they desire

Jackson Spalding & Norfolk Southern Railroad – Fighting Foreign Bots, Misinformation and Fear in East Palestine

Methods+Mastery & Google Platforms & Ecosystems – iPager decoded: Using LLMs to help Android understand sentiment about the infamous green bubble & Apple’s outdated messaging tech

Onclusive & Go.Compare – Social media performance and customer insights for Go.Compare

 

Innovation award for new measurement methodologies

Burson – Building A Strategic Intelligence Platform for PR

Edelman Data & Intelligence & Pharmaceutical Company – Impact Intelligence Dashboard

Onclusive & TELUS – Achieving success through attribution: How TELUS and Onclusive proved the value of PR to reputation and brand value

Shell – Connecting reputation, customer and behavioural insights through a transformational approach to brand tracking

 

Most effective planning, research and evaluation in business-to-business communications

Burson & Dell Technologies – Data and AI fuelling enterprise customer targeting

CARMA & KSA Perception Study – The Kingdom: CARMA’s KSA Perception Study

Globetrack & The Kenyan Revenue Authority – eTIMS and Tax amnesty

Ketchum & Teradata – Building Trust in AI: A Data-Driven B2B Communications Strategy

Ruepoint & PwC

Wildfire & Bango – Bango — Digital Vending Machine

 

Most effective planning, research and evaluation in consumer communications

/prompt. & Anonymous – The Value of Disrupting the Met Gala

Acorn Strategy & Ruya – ruya, the bank you wish you had

buho Media & Rappi – Enhancing Rappi’s Reputation Through Citizen-Centric Communication

Burson & Anonymous Consumer Brand – Measuring the true impact of messaging with GenZ for a global CPG brand

CARMA & Infiniti – The measurement dream: PR’S impact on the purchase funnel

CARMA & Honda – Driving Honda’s measurement and evaluation programme forward for better consumer insights

Edelman Data & Intelligence & Ajinomoto – #CancelPizza

Edelman Data & Intelligence & The Lego Group (Lego) – Play Well

Golin & Specsavers – The Misheard Version

Inizio Evoke & Gedeon Richter – Red Flag

Most effective planning, research and evaluation in the public and not-for-profit sectors

CARMA & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program

Edelman Data & Intelligence & Ampara – The Wild Algorithm Reset

Golin & New York State Maple Producers Association – Maple Map of the USA

Orangefiery & Anonymous Client

Truescope Singapore Pte. Ltd. & National University of Singapore, Civic Tech Lab – Demystifying Portrayals Of Harmful Content On YouTube and TikTok

UNICEPTA UK & UNICEF – Strategically leveraging media intelligence across functions to support children in emergencies

 

Most effective planning, research and evaluation of a Diversity and Inclusion Programme

/prompt. & Allergan Aesthetics – Foundation for Impactful DEI work within Aesthetics

Edelman Data & Intelligence & Lego – Play Well

Infomedia & Sydbank – D&I initiative to advance financial well-being for younger women through data-driven insights

UNICEPTA UK & Global Brands – In the Picture : A study of visual representation of marginalised people in Instagram content

 

Most effective planning, research and evaluation of a ESG programme

Infomedia & STARK Group – Securing Target Group Impact through Multi-stakeholder Evaluation and a Differentiated Communication Strategy for ESG Initiatives.

Ketchum & Michelin – Driving Michelin’s Sustainable Edge

McDonald’s Corporation – Making McDonald’s Famous for Positive Impact

Ruepoint & PwC

Most effective planning, research and evaluation: APAC

CARMA & Infiniti – The measurement dream: PR’S impact on the purchase funnel

Concept BIU & TATA Motors Ltd. – Tata.ev – Move – with meaning

Most effective planning, research and evaluation: Europe

CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning

CARMA & Honda – Honda Drives Insights Success with Actionable Multi-Market Measurement

Commetric & FMCG brand – An FMCG brand’s communication insights transformed

Golin & Specsavers – The Misheard Vision

Infomedia & Salling Group – Integrated planning and evaluation – new perspectives leading to historic brand investment

Onclusive & Otto Group – Otto Group: Embracing the Opportunities of Transformation

Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024

Ruepoint & Defence Forces of Ireland

Most effective planning, research and evaluation: Latin America

Edelman Data & Intelligence – Introducing Nissan e-POWER to Argentina: Communicating the Best of Two Worlds

GlobalNews Group & ASOBANCARIA(Asociación Bancaria de Colombia) – ASOBANCARIA: using the past to better communicate in the present

Most effective planning, research and evaluation: Middle East & Africas

Acorn Strategy & ruya – ruya, the bank you wish you had

CARMA & Saudi Aramco – CARMA & Saudi Aramco: A journey to best practice measurement

Ogilvy & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program

CARMA & AMANA – Measuring the effectiveness of AMANA’s communication strategy since inception and inform its strategy

CARMA & AD Ports Group – Measuring the effectiveness of AD Ports Group’s communications strategy, its perception through media evaluation and measurement

CARMA & KSA Perception Study – The Kingdom: CARMA’s KSA Perception Study

UNICEPTA UK & AstraZeneca MEA – Transforming Healthcare Delivery in the MEA Region with AstraZeneca

Most effective planning, research and evaluation: North America

/prompt. & Anonymous – Empowering Caregivers

Onclusive & TELUS – Achieving success through attribution: How TELUS and Onclusive proved the value of PR to reputation and brand value

Most impactful client recommendations arising from a measurement study

/prompt. – The Value of Measuring Corporate Reputation

CARMA & Honda – Driving Success: How Honda’s Data-Driven Client Recommendations Led To Remarkable Outcomes

InsightHQ Ltd & Anonymous: A major UK University – 360-degree reputational analysis to galvanise cross-organisational action

Ketchum & American Egg Board – Cracking the Code on Audience Targeting

Medianet Insights & Anonymous Client – Putting the human back into human resources – How Medianet Insights helped a major federal agency manage it’s reputation crisis

MSL, Publicis Groupe Bulgaria & Retail Client – Measure to improve PR effectiveness in media with PR Brand Acceleration

Orangefiery & Anonymous Client

Ruepoint & Defence Forces of Ireland

UNICEPTA UK & UNICEF – Putting gut feelings to the test: An analysis of what drives engagement with NGO social media posts

 

Step Change Award – for the best improvement of a measurement journey

CARMA & Nissan Motor Corporation – The journey toward world-leading measurement

CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning

Commetric & Biotech Company – How Commetric Enhanced Earned Media Coverage Analysis for a Biotech Company’s Financial Results

Fullintel & Abbott – Transforming Measurement: Abbott’s Journey to Predictive Media Excellence

Fullintel & J&J IM – A New Era of Measurement: The J&J IM Transformation Journey

Fullintel & Amazon Prime Video – Streaming Success: Amazon Prime Video’s Leap in Media Measurement

Ketchum & Clorox – Influencing cleanliness, from insights to impact

Onclusive & Go.Compare – Social media performance and customer insights for Go.Compare

Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024

UNICEPTA GmbH & Bayer AG – Transition to Holistic Reporting: Capital Markets Day 2024

UNICEPTA UK & AstraZeneca MEA – Transforming healthcare delivery in the MEA Region with AstraZeneca

CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS

Most effective change of practice in measurement in consumer communications (In-House Communication Teams)

Nissan Motor Corporation – Nissan’s Evolution

Nissan Motor Corporation – The journey toward world-leading measurement

Weber Shandwick & Kellanova – Pop-Tarts: A Tale of Two Flavors

Most effective planning, research and evaluation in the public and not-for-profit sectors (In-House Communication Teams)

National Highways – Lend a paw – bin your litter!

UNDP – Forecasting Change: The Weather Kids Campaign

Regional Awards (In-House Communication Teams)

Banco Popular Dominicano – The bank of ideas

CARMA & Nissan Motor Corporation – The journey toward world-leading measurement

McDonald’s Corporation –  Building a Reputation Measurement & Insights Program

UNDP – Weather Kids: Harnessing the Power of Future Generations to Combat Climate Change