The shortlist for the Employer Brand Management Awards 2023 has been revealed, selected by our panel of expert judges to represent the very best of employer branding over the past 18-months.

As the heart of any organisation, employer branding is crucial to attracting, engaging and keeping talent. Through ongoing commitments to employee engagement, diversity and innovation, the awards showcase excellence across several touchpoints. 

“Our judges were hugely impressed by entries to this year’s Employer Brand Management Awards," says Andrew Thomas, publisher of communicate magazine and founder of the awards. "With a high calibre of entries, competition is fierce. Those companies shortlisted can look forward to a fabulous celebration of employer brand management on 21 September."

With over 20 categories, the shortlist celebrates excellence across a range of sectors, channels and strategies. Among last year’s winners were the Maersk and Havas People, who snapped-up the prestigious 'Grand prix' award. Winners of the 2023 ‘Grand prix’, ‘Best creative execution of the employer brand’ will be revealed on the night. 

The Employer Brand Management Awards 2023 will be held on 21 September at the Park Plaza Riverbank in London. You can book your place at the awards via the website or directly with Michelle.

This year's Employer Brand Management Awards shortlist is as follows: 

COMMUNICATION

Best alignment of the employer value proposition with corporate brand values
Barnsley Premier Leisure and WPA Pinfold
BBC and Wiser
Ello Group and Muddy Wellies
Experian and McCann Synergy
NatWest Group and Ph. Creative
Total Fitness and Yonder Consulting

Best communication of the employer brand to the external audience
Boston Consulting Group (BCG)
Circle K
N Family and Creed Communications
NatWest Group and Ph. Creative
Newton and Tonic Agency
Sky and Symphony Talent
Tesco and Stafford Long

Best communication of the employer brand to the internal audience
BT and Ph. Creative
EQRX and Ph. Creative
Pepco and MJCC
Thales UK and LEAP Create
TUI Group and MSL UK
Value Lights and Muddy Wellies

Best short-term or one-off employer brand campaign
Accenture and ThirtyThree
B&Q and ThirtyThree
BT and Ph. Creative
EY
GKN Aerospace and Dawson Walker
Newton and Tonic Agency

Best use of digital
DLA Piper
Met Police and Tonic Agency
N Family and Creed Communications
Sky and Symphony Talent
TUI Group and MSL UK
White & Case

Best social media strategy
Blizzard and King
Circle K
EY
Knight Frank and Wiser
Sage Group

Best integration of the employer brand in communication strategy
Currys and Tonic Agency
Mitie Group PLC

Best employer brand innovation
Accenture and ThirtyThree
Activision, Blizzard and King
EY
Keyloop

Best use of data
Church & Dwight and Ph. Creative
Lidl International

EMPLOYER BRAND POSITIONING

Best diversity and inclusion strategy
B&Q and ThirtyThree
Bloomberg
Circle K
Deloitte Polska
Historic England and BrandPointZero

Best management of the employer brand following a change of mission, positioning, or management
Jaguar Land Rover and Creed Communications
Marston’s and Tonic Agency
Mitgo
Sanofi and Symphony Talent

Best localisation programme
Bloomberg
SAP

EMPLOYEE JOURNEY

Best employee experience
DLA Piper
DSM and Symphony Talent
Elsevier
Keyloop
Thales UK and LEAP Create
Worten

Best employer brand management event
King and Wiser
Mitie Group PLC
Sky and Symphony Talent
Turkish Aerospace and Obiziz

Best brand ambassador programme
ABK and Wiser
BT and Ph. Creative
Pepco and MJCC
Polski Holding Hotelowy
SAP

Best onboarding and/or reboarding programme
Renewi and Wardour
Worten

Best employee wellbeing initiative
Innovecs
Mowi Poland
Product Madness

SECTOR

Best employer brand management from the education sector
N Family and Creed Communications

Best employer brand management from the energy and utilities sector
Statkraft and Symphony Talent

Best employer brand management from the engineering and manufacturing sector
Turkish Aerospace - Future talents program
Turkish Aerospace - Women inspiring the sky

Best employer brand management from the financial services sector
AND-E and BrandPointZero
Toyota Financial Services and BrandPointZero

Best employer brand management from the FMCG sector
Haier and Creed Communications

Best employer brand management from the healthcare and pharmaceutical sector
DSM and Symphony Talent
HCA Healthcare UK and Blackbridge Communications
Sanofi and Symphony Talent

Best employer brand management from the professional services sector
EY
Mitie Group PLC
Newton and Tonic Agency

Best employer brand management from the property, construction and facilities management sector
iQ Student Accommodation and BrandPointZero

Best employer brand management from the public sector
Met Police and Tonic Agency

Best employer brand management from the retail sector
Currys and Tonic Agency
Lidl International
Pepco and MJCC

Best employer brand management from the technology, media and telecommunications sector
Kyndryl
SAP 

Winners of the 'Best creative execution of the employer brand' and the 'Grand prix' will be revealed at the awards ceremony on 21 September 2023.