CORPORATE CONTENT AWARDS EUROPE 2023 WINNERS ANNOUNCED
The winners of this year’s Corporate Content Awards have been announced, recognising and rewarding excellence in corporate communications.
Now marking the programme's sixth year benchmarking excellence in corporate storytelling, the winners of the Corporate Content Awards Europe 2023 have been revealed. Each year, this programme gets more exciting, as entries continue to demonstrate the ingenuity that lies behind strong corporate storytelling and the innovative content that comes as a result. Our winners showed strategic thought and excellent implementation across owned, earned and bought media, achieving astounding results.
“The Corporate Content Awards only gets better and stronger each year, not just in the entries but in all aspects of the awards programme,” says Andrew Thomas, publishing editor of Communicate magazine and founder of the Corporate Content Awards. “Our winners exhibited the best practice in the development and implementation of content for corporate audiences. I know the judges have found the process enjoyable as well as educational.”
Our judges were selected from across organisations with strong reputations as corporate storytellers, from tech sector companies, such as Honeywell and Paysafe, to the financial sector, such as Legal & General and Credit Suisse.
“This year’s winners are celebrated for their creativity, their strategic thought and for pushing communications forward through excellent content,” says Thomas. “We congratulate all of tonight’s winners for their commitment to achieving the best communications through the use of content.”
The prestigious ‘Best corporate storyteller’ award was presented to Bowel Research UK (BRUK) and Bladonmore, for a moving campaign challenging stigmas around bowel diseases. Vodafone also snapped up golds for 'Best branded content site' and 'Best use of mobile' while the coveted 'Grand prix' was awarded to EHL Hospitality Business School.
Designed by students for students, TikTok channel @EHLStudentLife serves as a platform from which characters play out real-life stories that immerse its Gen-Z target audience in the reality of EHL student life. One judge described the entry as an “excellent integration of life social interaction with a corporate channel.” Excellent results show that the campaign amassed over 9.5 million views.
The full list of winners in the Corporate Content Awards 2023 is as follows:
Best content campaign to assist with corporate positioning
Gold – Alludo
Gold – ISG
Silver – Arriva Group and WPA Pinfold
Bronze – Legal & General and Wardour
Bronze – Microsoft and Edelman
Highly commended – Mace
Best content campaign to assist with reputation management
Gold – Arriva Group and WPA Pinfold
Silver – Greater Anglia and Fresh Air Production
Bronze – 55Redefined and Media Zoo
Bronze – National Grid and Fresh Air Production
Highly commended – BASF and Fresh Air Production
Best content targeted to the CSR community
Gold – Budweiser Brewing Group UK&I and Hanover Communications
Silver – Dentsply Sirona
Silver – Legal & General and Wardour
Bronze – LNER and The Corner
Bronze – Property Week and Blackstock
Highly commended – Aston Martin and Luminous
Best content targeted to the investor audience
Gold – bp
Silver – IUCN and Fresh Air Production
Bronze – Fullers and Luminous
Highly commended – Wickes and Luminous
Best content targeted to the internal audience
Gold – Globant
Silver – ASOS and Media Zoo
Silver – Burberry and Media Zoo
Bronze – Dentsply Sirona
Highly commended – Paysafe
Best use of video
Gold – ASOS and Media Zoo
Silver – Chocolate Ltd
Bronze – Bowel Research UK (BRUK) and Bladonmore
Bronze – bp
Highly commended – LNER and The Corner
Highly commended – Philip Morris International
Best use of digital
Gold – Embraer - Profit Hunter Tech Shark and Gravity Global
Silver – CFA UK and Vested Communications
Silver – Vodafone
Bronze – Embraer - Energia Fly the Future and Gravity Global
Best use of animation
Gold – Renewi and Wardour
Bronze – Tate & Lyle and Content Creatures
Best use of print
Gold – Ocado and Sunday
Silver – RBC Brewin Dolphin and Wardour
Bronze – RSA and Wardour
Best use of audio or podcast
Gold – Vygo and Lower Street
Silver – Canopy & Stars and 18Sixty
Silver – IRESS and Fresh Air Production
Bronze – Property Week and Blackstock
Bronze – Royal Botanic Gardens Kew and Fresh Air Production
Highly commended – National Lottery and Fresh Air Production
Best use of a visual property
Gold – Renewi and Wardour
Bronze – Tate & Lyle and Content Creatures
Best use of mobile
Gold – Vodafone
Silver – Deutsche Bank and Wardour
Best use of celebrity or influencer
Gold – Ecologi and 33Seconds
Silver – National Lottery and Fresh Air Production
Bronze – Cognito
Best use of content with an existing external community
Gold – Deutsche Bank and Wardour
Bronze – Cognito
Best use of content in a live or experiential setting
Gold – Embraer and Gravity Global
Silver – Travers Smith
Bronze – bp
Most creative use of owned media channels
Gold – EHL Group
Silver – Cognito
Best branded content publication
Gold – Ocado and Sunday
Silver – RBC Brewin Dolphin and Wardour
Silver – RSA and Wardour
Bronze – Travers Smith
Highly commended – Bidwells and Blackstock
Best branded content site
Gold – Vodafone
Silver – Markel UK and Wardour
Bronze – The Royal Institution of Chartered Surveyors (RICS) and Sunday
Best use of data
Gold – Cyclomedia and TEAM LEWIS
Silver – Carroll Technologies and GlobalData
Bronze – Ecologi and 33Seconds
Best use of content in a social context
Gold – Philip Morris International
Bronze – 55Redefined and Media Zoo
Best one-off content campaign
Gold – Bowel Research UK (BRUK) and Bladonmore
Silver – Philip Morris International - Beginning of a smoke free future
Bronze – Philip Morris International - Leveraging a change in leadership
Bronze – Vodafone
Highly commended – DuPont Mobility & Materials and Bright Space
Highly commended – LNER and The Corner
Best long-term use of content
Gold – ABB and Fresh Air Production
Silver – RSA and Wardour
Bronze – Embraer and Gravity Global
Bronze – Lloyds Register Foundation and Fresh Air Production
Highly commended – Deutsche Bank and Wardour
Highly commended – The Royal Institution of Chartered Surveyors (RICS) and Sunday
Best corporate storyteller
Bowel Research UK (BRUK) and Bladonmore
Grand Prix
EHL Group