DIGITAL IMPACT AWARDS 2022 WINNERS ANNOUNCED
The winners of the Digital Impact Awards have been announced at tonight’s glittering ceremony, held at London’s Park Plaza Riverbank Hotel. The number and calibre of entries made this a record year for the awards programme.
Since 2010, the Digital Impact Awards has celebrated a dynamic, ever evolving corporate digital communications sector, recognising the very best in creative engagement. Now in its 13th year, the programme has seen a record number of excellent submissions.
Winners were celebrated at tonight’s dazzling ceremony, with 'Digital In-House Team of the Year' going to DWP, ‘Digital Agency of the Year’ going to the well-deserving Hill + Knowlton Strategies and the prestigious Grand Prix award going to Diageo with We Are Tilt and Collingwood Learning.
Andrew Thomas, publisher of Communicate magazine and founder of the awards, says: “This has been a record year for the Digital Impact Awards. Not only in the number of submissions and the number of entering companies, but in the calibre of entries too.
“It made it a particularly difficult year for the judges, but they certainly rose to the challenge. I think there can be no doubt that those who won tonight really do have much to celebrate.”
This year’s categories spanned a vast array of areas, including artificial intelligence, digital accessibility, integrated campaigns and virtual reality. Entries faced an expert panel of independent judges, looking for creativity, innovation and strategic excellence.
Digital Impact Awards 2022 was held at London’s Park Plaza Riverbank Hotel and this year's attendees were welcomed to the awards with a performance from the London Gay Men's Chorus and during the interval Anchorsong.
The complete list of winners of the Digital Impact Awards 2022 is as follows:
Best corporate website
Gold – North West Air Ambulance Charity and Connect Internet Solutions
Silver – Güntner and Freestyle
Silver – Pearson and Investis Digital
Bronze – Damen and iO
Bronze – Unite Group and Bladonmore
Highly commended – Legal & General
Best use of mobile and/or corporate app
Gold – DHL
Silver – Škoda UK and Tribal Worldwide
Best use of SEO for corporate communications
Gold – Freshminds and Clarity
Silver – Petrofac
Best digital accessibility
Gold – HSBC
Silver – Open Inclusion
Silver – Spid and Cultur-e
Best digital communication as part of an integrated campaign
Gold – Astonish and Mosquito Digital
Silver – UCB and DRPG
Bronze – Embraer and Gravity Global
Highly commended – bp
Best use of digital to aid a CSR campaign
Gold – Diageo with We Are Tilt and Collingwood Learning
Silver – Mitsubishi Chemical Group Advanced Materials and Demand Exchange
Bronze – The Co-operative Bank
Highly commended – HP and Edelman
Best corporate viral campaign
Gold – Canon Europe and TINT
Silver – Legal & General and Cicero/amo
Bronze – IFS
Best digital communications during Covid-19
Gold – bp
Silver – Look Good Feel Better and me&you
Bronze – HW Fisher and Cognito
Best use of online video
Gold – Diageo with We Are Tilt and Collingwood Learning
Silver – Embraer and Gravity Global
Silver – Redrow and DRPG
Bronze – DWP
Highly commended – HSBC and Hill+Knowlton Strategies
Highly commended – LNER
Best use of audio
Silver – Cygnet Health Care with Content Marketing Pod Ltd, podcastr and Studio29
Highly commended – Pearn Kandola
Best digital rebrand
Gold – Housekeep and Onwards
Silver – ofi and Bray Leino
Silver –TLT and Living Group
Bronze – NS&I and The Team
Highly commended – Cooke Optics and Sagittarius
Highly commended – Shaw & Co and Design By Structure
Best use of data
Gold – National Grid and Edelman
Silver – State Street Global Advisors and Living Group
Bronze – Performics
Highly commended – Mazda UK and OneFifty Consultancy
Best use of artificial intelligence
Gold – DAZN and Seedtag
Best use of augmented reality or virtual reality
Gold – Degree and AMVxOpen
Silver – Soap & Glory and Hill+Knowlton Strategies
Bronze – WePlay Esports
Best innovation
Gold – CIMSPA and Freestyle
Silver – SEGRO
Bronze – Mitsubishi Chemical Group Advanced Materials and Demand Exchange
Highly commended – Canon Europe and TINT
Highly commended – Three Whiskey
Best use of existing social media platforms: Small budget <£20K
Gold – FELGTB and Edelman
Silver – Specsavers and Tangerine Communications
Bronze – The Content Studio at Philip Morris International
Best use of existing social media platforms: Medium budget £20K-75K
Gold – Vileda and Mosquito Digital
Silver – Mazda UK and OneFifty Consultancy
Bronze – Goodyear and Bottle PR
Highly commended – Countryside and SEC Newgate
Best use of existing social media platforms: Large budget £75K+
Gold – Astonish and Mosquito Digital
Silver – Rimmel and Performics at Zenith
Bronze – Airbnb and OneFifty Consultancy
Highly commended – Xiaomi and Battenhall
Best community development
Gold – Soap & Glory and Hill+Knowlton Strategies
Silver – Vileda and Mosquito Digital
Bronze – YouTube and Battenhall
Best intranet
Gold – Virgin Media Ireland and Sequel Group
Silver – Telecoming
Bronze – JTC
Highly commended – Philip Morris International
Best digital employee communication
Gold – DWP
Silver – National Grid and Ruder Finn
Bronze – Co-op and WM Reply
Best online annual report
Gold – Banco Santander and Bestiario
Silver – BT and Emperor
Bronze – Lenzing Group and GW+CO
Bronze – UK Power Networks and Instinctif
Highly commended – Centrica and Comprend
Highly commended – House of HR and Brunswick Creative
Best use of digital to an investment audience
Gold – Unite Group and Bladonmore
Silver – Ocado Group and Jones and Palmer
Best online newsroom
Silver – Belmond and Epresspack
Bronze – Studiekeuze123 (Studychoice123)
Bronze – MyPostcard.com GmbH
Best evaluation strategy
Gold – CFA Institute and Living Group
Silver – Mitsubishi Chemical Group Advanced Materials and Demand Exchange
Best use of digital by a charity, NGO, or NFP
Gold – UNFPA and Edelman
Silver –SignHealth and nrg digital
Bronze – Cancer Care Map and OneFifty Consultancy
Bronze – Look Good Feel Better and me&you
Highly commended – North West Air Ambulance Charity and Connect Internet Solutions
Best use of digital from the education sector
Gold – The University of Sheffield and Crunch Digital Media
Silver – Avado and Itineris
Silver – Royal Society Summer Science Exhibition and Contra Agency
Bronze – Homerton College and Contra Agency
Highly commended – Unite Group and Bladonmore
Best use of digital from the energy, utilities and extraction sector
Gold – UK Power Networks and Instinctif
Silver – Anglo American and Investis Digital
Bronze – bp
Best use of digital from the engineering and manufacturing sector
Gold – Mitsubishi Chemical Group Advanced Materials and Demand Exchange
Silver – Embraer and Gravity Global
Bronze – Damen and iO
Best use of digital from the financial services sector
Gold – etika and Made By Giants
Silver – Banco Santander and Bestiario
Bronze – HSBC and Hill+Knowlton Strategies
Highly commended – GoCardless and Big Button
Highly commended – Legal & General
Best use of digital from the FMCG sector
Gold – Soap & Glory and Hill+Knowlton Strategies
Bronze – Nestlé and Sequel Group
Best use of digital from the food and beverage sector
Gold – Diageo with We Are Tilt and Collingwood Learning
Silver – Horlicks and Mosquito Digital
Best use of digital from the healthcare and pharmaceutical sector
Gold – CMR Surgical and Bridge
Bronze – Testing For All and Contra Agency
Best use of digital from the professional services sector
Gold – EY
Silver – TLT and Living Group
Bronze – Bristows and Itineris
Highly commended – Shaw & Co and Design By Structure
Best use of digital from the property, construction and facilities management sector
Gold – Helical plc and SampsonMay
Gold – Willmott Dixon and Tribus Digital
Silver – SEGRO
Bronze – Turkcell
Best use of digital from the retail sector
Gold – Specsavers and Tangerine Communications
Silver – Turnbull & Asser and Crafted
Bronze – Chums and Click Consult
Highly commended – Xiaomi and Battenhall
Best use of digital from the sports, travel, leisure and tourism sector
Gold – Fred. Olsen and ELSE
Silver – iFIT and Brunswick Creative
Bronze – Airbnb and OneFifty Consultancy
Best use of digital from the technology, media, and telecommunications sector
Silver – CGI and LEAP Create
Bronze – WePlay Esports
Highly commended – etika and Made By Giants
Best use of digital from the transport and logistics sector
Gold – DHL and Crunch Digital Media
Gold – Mazda UK and OneFifty Consultancy
Silver – DHL
Silver – Embraer and Gravity Global
Bronze – LNER
Digital agency of the year
Hill+Knowlton Strategies
Digital in-house team of the year
DWP
Grand prix
Diageo with We Are Tilt and Collingwood Learning