CORPORATE CONTENT AWARDS NORTH AMERICA WINNERS ANNOUNCED
For a third year, we are delighted to announce this year's winners who set the benchmark for how organisations use content to reach corporate audiences. All of this year's winners exemplify the best in corporate narrative and storytelling.
The Corporate Content Awards North America celebrates the strategic thought behind the work; the meticulous problem solving, the sharp insight and the communications solutions.
Corporate content is uniquely ubiquitous, being used by businesses of every size and sector, and across every platform. With content being produced through social media, video, CSR partnerships, print, audio, blogs, internal communications teams and more, the creative possibilities are boundless. Good corporate storytelling is crucial to the development and maintenance of reputation, but it is dependent on strategic development, narrative building and excellent content.
A leading panel of industry experts judged the entries against strict criteria to identify the very best work across various sectors, audiences and platforms. The prestigious Grand Prix award was presented to GE Healthcare, which also won a further four gold awards across other categories including ‘Best use of video’ and ‘Most creative use of owned media channels’. Judges were also impressed by CFA Institute and Living Group, which snapped up golds in both ‘Best content targeted to the investor audience’ and ‘Best use of content with an existing external community’.
The complete list of winners is as follows:
Best content campaign to assist with corporate positioning
Gold – BOK Financial
Silver – Imagination Technologies and Cheerful Twentyfirst
Bronze – Peregrine Communications
Best content campaign to assist with reputation management
Silver – Aecon Group Inc.
Best content targeted to the CSR community
Gold – LivaNova
Bronze – Aecon Group Inc.
Best content targeted to the investor audience
Gold – CFA Institute and Living Group
Silver – Aecon Group Inc.
Bronze – MFS and Imprint
Best content targeted to the internal audience
Gold – The Dufresne Group
Bronze – LivaNova
Bronze – Wolters Kluwer Enablon
Best use of video
Gold – GE Healthcare
Gold – Random42 Scientific Communication
Silver – The Dufresne Group
Bronze – Greene Tweed
Best use of audio and podcasts
Silver – EPAM Systems Inc.
Bronze – Sands Capital and Imprint
Best use of a visual property
Silver – Broadridge and Living Group
Best copy style and/or tone of voice
Gold – GE Healthcare
Bronze – Content Science
Best corporate blog
Gold – Taos Footwear and Taktical Digital
Best use of content with an existing external community
Gold – CFA Institute and Living Group
Bronze – Content Science
Best use of content in a live or experiential setting
Silver – Trademark and Slow Clap
Most creative use of owned media channels
Gold – GE Healthcare
Best branded content publication
Gold – EPAM Systems Inc.
Silver – Broadridge and Living Group
Bronze – T. Rowe Price and Imprint
Best branded content site
Silver – BOK Financial
Best use of data
Gold – Teck and Major Tom
Silver – Broadridge and Living Group
Silver – Ivanti
Bronze – FlexShares and Imprint
Best interactive content
Gold – State Street Global Advisors and Living Group
Best long-term use of content
Gold – GE Healthcare
Bronze – Content Science
Best corporate content during Covid-19
Gold – Trademark and Slow Clap
Grand Prix
GE Healthcare