The short documentary-style video was filmed over the course of 12 months by video agency Linney. The result is an emotive and moving timeline of the pandemic through the eyes of key postal workers.

At fifteen minutes long, the video shows behind the scenes footage of Royal Mail staff sorting, dispatching and delivering parcels.

Narrated by Royal Mail staff, it gives a brief history of the brand before remembering the shock and disbelief of Covid-19 lockdowns. While the general public was instructed to stay at home, the workload only increased for Royal Mail staff.

“In twenty odd years being with the business I’ve never seen such volumes” said one worker, after lockdowns caused spikes in online shopping.

The internal narration by members of the Royal Mail workforce creates an intimate and captivating story. Following the mantra ‘protect our people, protect our country, protect our company’ the documentary features members of the company from all departments and areas of the business.

It positions the Royal Mail as an employee focused company that fought to keep staff safe while managing increased business during the pandemic. The video campaign will strengthen employer brand and reputation as a transparent organisation and community of hard working individuals.

Simon Thomspon, CEO of Royal Mail says, “Across the country, there is a national period of reflection. As they light up their doorsteps this evening, I’m sure many of our customers will be thinking of all those times Royal Mail has been there for them.”

The video ends by asking viewers to take a moment of reflection to remember the lives of those sadly lost before clapping to show appreciation.

One Year On - Delivering in a pandemic.mp4 from myroyalmail on Vimeo.