From Education and Healthcare to Technology, Property and Financial Services, the Lens Awards truly recognise the most powerful visual strategies in every sector. There are four tiers of awards; gold, silver, bronze and highly commended, with the final and highest accolade being awarded for ‘Corporate video of the year’ and ‘Video production company of the year.’

British property and investment and development company, SEGRO, was a stand out winner with six awards, including four gold and the competitive ‘Corporate video of the year’ award. Dutch dredging and marine experts, Royal Boskalis Westminster, and digital creative agency, MunzMedia, also excelled winning three gold and one silver award.

DRPG achieved the most awards for an agency, with five wins including the sought after ‘Video production company of the year’ award. LNER won across the widest range of categories with several different campaign entries, securing 13 awards including gold for ‘Best use of video for social media’ and ‘Best long-term video strategy.’

Andrew Thomas, publishing editor of Communicate magazine and founder of the Lens Awards, says, “The number of entries far exceeded our expectations. But it wasn’t just the number; the calibre of entry also took our breath away. Our judges truly found themselves with a near-herculean task in differentiating between good, great and greatest. That they have had to compare and contrast among such a strong field of contenders bodes well for the Lens Awards in future years. But for now, we must watch the winning work and congratulate all those behind its production.”

The winners of the inaugural Lens Awards are as follows and you can read all about the winning work here:

 

Business Purpose/Audience

Best video targeted to a general audience

Gold - SEGRO and Big Button

Silver - Royal Boskalis Westminster and MunzMedia

Bronze - Lush and The Kindness Offensive

Highly commended - Direct Line Group and Black Sun

Highly commended - Philip Morris International and iVision

 

Best video targeted to the investor audience

Gold - Anglo American and Investis Digital

Silver - Whitbread and Investis Digital

Bronze - TwentyFour Asset Management and Big Button

 

Best video targeted to the internal audience

Gold - Skanska UK and Connected Pictures-The Beautiful Truth

Silver - C&A Foundation and Sequel Group

Bronze - Philip Morris International and SuperHumans

Highly commended - Direct Line Group and Black Sun

 

Best use of video to aid CSR

Gold - AXA Group and Navigate Video

Gold - Springboard Charity and DRPG

Silver - LNER and CALM

Bronze - Deloitte and The Edge Picture Company

Highly commended - LNER (The Reserves)

 

Best use of video to assist reputation management

Gold - Royal Boskalis Westminster and MunzMedia

Silver - Skanska UK and Connected Pictures-The Beautiful Truth

Silver - Tata Consultancy Services – Europe and UK

Bronze – LNER

Highly Commended - Enviva and Narrative Content Group

 

Best use of video for the employer brand

Gold - Spirit Energy and Comprend

Silver - LNER

Bronze - Telegraph Media Group and That Little Agency

Highly commended - Baillie Gifford and Heehaw

 

Style/creativity

Best augmented reality or virtual reality

Gold – SEGRO and VMI Studio

 

Best animation

Gold - Rolls-Royce and Bloc Digital

Silver - Baillie Gifford and Heehaw

Bronze - MyCSP on behalf of Civil Service Pensions

 

Best use of user-generated content

Gold - Emperor

Silver - Anglo American and Investis Digital

Bronze - LNER

 

Best data visualisation

Gold - Rolls-Royce and Bloc Digital

Best viral video

Silver – Vodafone Group and WM Reply

 

Best live or experiential video

Gold - MyCSP on behalf of Civil Service Pensions

Silver - Dentsply Sirona with Linger.com and Gauly Advisors

 

Best video in a documentary style

Gold - Network Rail and The Edge Picture Company

Silver - Doddington Dairy and Visual Punch

Bronze - LNER

 

Best creative execution

Gold - SEGRO and Big Button

Bronze - Children’s University Aspire and Heehaw

Highly Commended - MyCSP

 

Best use of video with social media

Gold - LNER

Silver - Ato

Bronze - SEGRO and Big Button

 

Strategy

 

Best use of video as part of an integrated campaign

Gold - Royal Boskalis Westminster and MunzMedia

Silver – Vodafone Group and WM Reply

Bronze - Caledonia Private Capital and Bladonmore

Highly commended - Atos

 

Best measurement or evaluation strategy

Gold - AXA Group and Navigate Video

 

Best long-term video strategy

Gold - LNER

Silver - Tata Consultancy Services – Europe and UK

Bronze - MyCSP on behalf of Civil Service Pensions

 

Best one-off video campaign

Gold - LNER – Celebrating International Women’s Day

Silver - LNER – Celebrating Yorkshire Day

Silver - Midlands Air Ambulance Charity and DRPG

Bronze - Philip Morris International and SuperHumans

 

Best portfolio approach

Gold - The University of Edinburgh Business School and Heehaw

 

Best copy style/tone of voice

Gold - MyCSP

Silver - MyCSP on behalf of Civil Service Pensions

Bronze - Symrise AG and PressPlayMovies Hamburg

 

Best creative strategy

Gold - Philip Morris International and iVision

Silver - DP World

Bronze - Dignity and Sequel Group

 

Sectors

Best use of video from a charity, NGO or not for profit

Gold - Midlands Air Ambulance Charity and DRPG

Silver - Springboard Charity and DRPG

Bronze - HighTide and Lansons

 

Best use of video from the energy and utilities sector

Gold - Enviva and Narrative Content Group

Best use of video from the engineering and manufacturing sector

Gold - Rolls-Royce and Bloc Digital

 

Best use of video from the financial services sector

Gold - Caledonia Private Capital and Bladonmore

Silver - AXA Group and Navigate Video

Bronze - MyCSP on behalf of Civil Service Pensions

 

Best use of video from the healthcare and pharmaceuticals sector

Gold - AstraZeneca and Edelman

 

Best use of video from the property, construction and facilities management sector

Gold - SEGRO and Big Button

Silver - Livv Housing Group

Bronze - Skanska UK and Connected Pictures and The Beautiful Truth

 

Best use of video from the public sector

Gold - LNER

 

Best use of video from the sport, travel, leisure and tourism sector

Gold - Team GB and Hill+Knowlton Strategies

 

Best use of video from the technology, media and telecommunications sector

Gold - Telegraph Media Group and That Little Agency

Silver – Vodafone and WM Reply

Bronze - Tata Consultancy Services – Europe and UK

 

Best use of video from the transport and logistics sector

Gold - Royal Boskalis Westminster and MunzMedia

Silver - LNER – Launching Azuma

Bronze - LNER - Keeping People Safe On Trains During Covid-19

 

Corporate Video of the Year

SEGRO and Big Button

 

Video Production Company of the Year

DRPG