Kin + Carta is now one of only 16 fully certified public B Corps globally. The digital transformation business exceeded the assessed requirements across governance, workers, community, environment and customers. J Schwan, CEO of Kin + Carta, says, “The culture of business is changing, and success today should not be defined by profit alone."

B Corps are required to consider the impact of their decisions on all stakeholders within the economic system. Shareholder and client endorsement to pursue the certification resulted in 99% of Kin + Carta's shareholders voting to pursue the B Corp path.

"Kin + Carta’s mission is to build a world that works better for everyone, and today this goal has been validated against the very highest standards. Our bottom line is not just about profit; it’s about people and the planet too. We’re motivated by a desire to place value in action over words, and build a successful business that gives back to the world in which it operates."

The global economy is transforming to benefit all people, communities and the planet, says Chris Turner, executive Director of B Lab UK. “Today’s announcement from Kin + Carta as the first business on the London Stock Exchange to achieve global B Corp Certification marks a huge milestone in our journey, particularly because shareholders voted to prioritise stakeholder value over shareholder value. This is the start of a growing trend in UK PLCs, shifting perceptions of what defines value, we very much welcome and support others looking to do the same,” adds Turner.