Having celebrated excellence in digital stakeholder engagement for over decade, the shortlist for the Digital Impact Awards 2021 recognises the latest evolution of innovation and creativity in digital communications across Europe.

The range of awards categories has ensured every angle of corporate digital communications is acknowledged, from specific deliverables and use of social media to individual audiences and sectors.

Following another challenging year for communicators through the pandemic, digital engagement became crucial for many businesses to connect with its internal and external stakeholders. Among the most competitive categories on this year’s shortlist is the ‘Best digital communications during covid-19’ award.

This year’s winners of the ‘Digital campaign of the year’, ‘Digital in-house team of the year’ and ‘Digital agency of the year’ will be announced at the awards ceremony on 25 November. The prestigious Grand Prix award, which last year went to Vodafone and We Are Tilt, will also be announced on the night.

Book your table and join the celebration at Park Plaza London Riverbank on 25 November here or contact Michelle Manton.

The complete shortlist for the Digital Impact Awards Europe 2021 is as follows:

Deliverables

Best corporate website
British Land and Investis Digital
DigiPlex and Silver
Hausfeld and Living Group
Pearson and Investis Digital
Reckitt and Emperor
Wentworth Resources plc and three thirty studio

Best use of mobile and/or corporate app
Philip Morris International and Play Retail
Samsung and Edelman
Solutions4health
WWF and Rufus Leonard and Pocket App

Best digital accessibility
DRPG
Kainos and Organic

Best digital communication as part of an integrated campaign
Philip Morris International
Popal and Elevate Digital
Rinat Akhmetov Foundation

Best corporate viral campaign
JTC

Best digital communications during Covid-19
Accenture and Omobono
Ancestry and 1000heads
Child Poverty Action Group
LNER
Microsoft XBOX and Edelman
Rinat Akhmetov Foundation

Best use of online video
ENVEA and Next Rebel
MRS Digital
Philip Morris International
PRS and Next Rebel
The Church of England

Best use of audio
Natures Menu and The Lucre Group
Octopus Energy
The Church of England

Best digital rebrand
CPL Aromas and Battenhall
Hausfeld and Living Group
Mitsubishi Chemical Advanced Materials and Omobono
Wentworth Resources plc and three thirty studio

Best use of data
Carolina Herrera and Seedtag
KFC and Automated Creative
State Street Global Advisors and Living Group

Best use of artificial intelligence
Jim Beam Peach and Automated Creative

Best use of augmented reality or virtual reality
Nestle and Zenith Media
Random42 Scientific Communication
The Church of England
Wella and 1000heads

Best innovation
DRPG
Fidelity International and Vismedia
Just Eat and Bridge SEA Ltd
Tencent and PUBG Mobile and Ranieri Agency
Vakifbank and Papillon Istanbul
Unily Universe

Social media

Best use of existing social media platforms - Small budget - < £20k
Green Cola and OneFifty Consultancy
Jim Beam Peach and Automated Creative
The University of Sheffield and Crunch Digital Media
Weetabix and Frank

Best use of existing social media platforms - Medium budget - £20k-£75k
Ancestry and 1000heads
Aviva UK and Battenhall
No1 Millbrook Park and Famille
Specsavers and Tangerine Communications

Best use of existing social media platforms - Large budget - £75k+
Aunt Bessie’s with Elvis and Zenith Media
Tencent and PUBG Mobile and Ranieri Agency
The Church of England

Best community development
Atoti and Made by Giants
Quick Sigorta
Samsung and Edelman
The North Face and 1000heads

Best use of digital to an internal audience

Best intranet
SCC and Unily
Transport for London and WM Reply
Travers Smith

Best digital employee communication
LSEG and Bladonmore
Nationwide building society and DRPG
Philip Morris International
The Church of England
Transport for London and WM Reply

Best use of digital to an investment audience

Best online annual report
Anglo American and Investis Digital
BT and Emperor
Centrica and Comprend
Coats and Emperor
Legal & General
UK Power Networks and Instinctif Partners

Best use of digital to an investment audience
CFA Institute and Living Group
Ocado Group

Best use of digital to aid media relations

Best online newsroom
De Beers Jewellers and EpressPack
DFS and Press Area

Evaluation

Best evaluation strategy
CFA Institute and Living Group

Sector

Best use of digital by a Charity, NGO or NFP
Child Brain Injury Trust and 3 Sided Cube
Cybersmile and Organic
Encephalitis Society
Macmillan Cancer Support and Zenith Media
Rinat Akhmetov Foundation
WWF and Rufus Leonard and Pocket App

Best use of digital from the education sector
Mindful Education
Rinat Akhmetov Foundation
The University of Sheffield and Crunch Digital Media
University of Cambridge and Battenhall

Best use of digital from the energy and utilities sector
Aggreko and Vismedia
OVO Energy and Sequel Group
UK Power Networks and Instinctif Partners
Yorkshire Water and CDS

Best use of digital from the engineering and manufacturing sector
ENVEA and Next Rebel
Mitsubishi Chemicals Advanced Materials and Omobono
RS components and Bridge SEA Ltd
Worcester Bosch and DRPG

Best use of digital from the extraction (oil, gas and mining) sector
Anglo American and Investis Digital
Wentworth Resources plc and three thirty studio

Best use of digital from the financial services sector
Direct Line Group and DRPG
Fidelity International and Vismedia
Paxful and Verve Search
Quick Sigorta

Best use of digital from the FMCG sector
Aunt Bessie’s with Elvis and Zenith Media
Green Cola and OneFifty Consultancy
Philip Morris International and Play Retail
Weetabix and Frank

Best use of digital from the food and beverage sector
Just Eat and Bridge SEA Ltd
KFC and Automated Creative
44 Foods and 44 Digital

Best use of digital from the healthcare and pharmaceuticals sector
Clinigen and Omobono
Diaverum and MerchantCantos
Durex PH and Automated Creative

Best use of digital from the industrial and basic materials sector
Mitsubishi Chemical Advanced Materials and Omobono

Best use of digital from the professional services sector
Accenture and Omobono
Hausfeld and Living Group
White & Case and Sequel Group

Best use of digital from the property, construction and facilities management sector
British Land and Investis Digital
Countrywide and Three Whiskey
One Dome Limited
Willmott Dixon and Tribus Digital

Best use of digital from the retail sector
Carolina Herrera and Seedtag
Dixa and Design by Structure
Specsavers and Tangerine PR

Best use of digital from the sports, travel, leisure and tourism sector
Preferred Hotels & Resorts and Crafted
Rinat Akhmetov Foundation
Tencent and PUBG Mobile and Ranieri Agency
W Series and Organic

Best use of digital from the technology, media and telecommunications sector
Atoti and Made by Giants
DigiPlex and Silver
iSAW and Unily
Kainos and Organic

Best use of digital from the transport and logistics sector
LNER
Motability Operations Limited and Bray Leino

Winners of the ‘Digital campaign of the year’, ‘Digital in-house team of the year’ and ‘Digital agency of the year’ will be announced on the night.