CORPORATE CONTENT AWARDS 2021 WINNERS ANNOUNCED
The winners of the fourth Corporate Content Awards have been announced today 30 June celebrating corporate storytelling and the use of narrative to communicate with audiences across owned, earned and bought media.
Cravenhill Publishing launched the Corporate Content Awards back in 2018, as companies were increasingly recognising the importance of narrative and storytelling techniques in corporate communications. This year’s winning entries demonstrated excellence in the strategy and delivery of corporate comms across a range of sectors, from NGOs to financial services.
Andrew Thomas, publishing editor of Communicate magazine and founder of the Corporate Content Awards, says, “The awards programme has grown in entries every year, and 2021 has been no different. The pandemic has meant companies have needed to make more tangible the relationships with their various stakeholders, and they have done this through the oldest method of communication – storytelling.”
The awards recognised the most innovative and impactful communications campaigns across a range of platforms including print, podcasts, video and corporate blogs, to name just a few. Slater and Gordon UK, Fresh Air Production and Markettiers were awarded ‘Best corporate storyteller’ for the emotive stories it told, while the ‘Grand Prix’ was given to Travers Smith and Living Group for powerful delivery of the featured stories.
“All of this year’s winners have achieved high standards of creative work and excellent results in the delivery of their content. We congratulate all of them for their commitment to achieving the best communications through the use of content,” adds Andrew Thomas.
The winners of the Corporate Content Awards 2021 are as follows:
Best content campaign to assist with corporate positioning
Gold – IBM
Silver – Philip Morris International
Silver – Vodafone Business with Ogilvy, Carat, The Story Lab and Listen
Bronze – Centamin and Emperor
Bronze – Impact on Urban Health
Best content campaign to assist with reputation management
Gold – Impact on Urban Health
Bronze – Deutsche Bank and Studio 2br
Best content targeted to the CSR community
Gold – Deutsche Bank
Silver – DRPG
Bronze – British Sugar and Middle Table
Highly commended – Ecole Chanterelle and FTI Consulting
Best content targeted to the investor audience
Gold – Intertek Group plc and Emperor
Silver – CFA Institute and Living Group
Bronze – Invesco and Lansons
Highly commended – Go-Ahead Group and Design Portfolio
Best content targeted to the internal audience
Gold – Direct Line Group and Words&Pictures
Silver – Go-Ahead Group
Bronze – EY and Northam Media
Bronze – pladis and MerchantCantos
Highly commended – Dignity and Sequel Group
Highly commended – Hyundai and DRPG and Motiv8 International
Best use of video
Gold – NatWest Group
Silver – AXA Group and Navigate Video
Silver – British Sugar and Middle Table
Bronze – Anglo American and Investis Digital
Bronze – EY and Northam Media
Highly commended – Howdens and DRPG
Best use of digital
Gold – Nationwide Building Society and DRPG
Silver – JTI and Ignis
Bronze – White & Case and Sequel Group
Highly commended – Anglo American and the tree
Best use of print
Gold – Auto Trader Group Plc and three thirty studio
Silver – Ocado and Sunday
Best use of audio or podcasts
Gold – Slater and Gordon UK and Fresh Air Production and Markettiers
Silver – Tata Steel UK
Bronze – Vodafone Business with Ogilvy, Carat, The Story Lab and Listen
Highly commended – KPMG in the UK
Highly commended – NatWest Group
Best use of a visual property
Gold – Travers Smith and Living Group
Best use of mobile
Gold – KPMG in the UK and Spoke
Best use of copy style or tone of voice
Gold – MyCSP on behalf of Civil Service Pensions -
Civil Service Live
Silver – MyCSP on behalf of Civil Service Pensions -
PAWs for pensions and Live@lunch
Bronze – EY and Northam Media
Best corporate blog
Gold – Paysafe
Silver – Telecoming
Bronze – RCI Bank and Lansons
Highly commended – Axis Communications and The Hoffman Agency
Highly commended – Tata Steel UK
Best content-driven brand created community
Gold – CFA Institute and Living Group
Silver – Telecoming
Best use of content with an existing external community
Silver – MyCSP on behalf of Civil Service Pensions - Civil Service Live
Bronze – MyCSP on behalf of Civil Service Pensions - PAWs for pensions and Live@lunch
Bronze – Wells Fargo Asset Management and Peregrine Communications
Best user-generated content (employee)
Gold – NatWest Group
Silver – LNER
Bronze – Tata Steel UK
Best user-generated content (external stakeholder)
Gold – BFBS
Best use of content in a live or experiential setting
Gold – Dentsply Sirona with Linger.com and Gauly Advisors
Silver – MyCSP on behalf of Civil Service Pensions - Civil Service Live
Silver – MyCSP on behalf of Civil Service Pensions - PAWs for pensions and Live@lunch
Best branded content publication
Gold – British Heart Foundation and Wardour
Silver – Kantar, Worldpanel Division and Eulogy
Silver – Ocado and Sunday
Bronze – Intertek Group plc and Emperor
Highly commended – Deutsche Bank and Wardour
Best branded content site
Gold – Travers Smith and Living Group
Silver – Octapharma AG and Sensory-Minds GmbH
Bronze – KPMG in the UK
Highly commended – Legal & General and Wardour
Best use of data
Gold – AXA Group and Navigate Video
Silver – TomTom and LEWIS
Bronze – Paysafe
Highly commended – Mobilelron and Champion Communications
Highly commended – Resilience BarometerTM and FTI Consulting
Best interactive content
Gold – Nationwide Building Society and DRPG
Silver – Kantar, Worldpanel Division and Eulogy
Bronze – Cadent and The Surgery Design and Digital
Best use of content in a social context
Gold – Deutsche Bank and Studio 2br
Bronze – CFA Institute and Living Group
Bronze – EY and Northam Media
Best one-off content campaign
Gold – KPMG and Sunday
Gold – P&O Cruises and Sunday
Silver – EY and Wardour
Bronze – KPMG in the UK
Highly commended – Mobilelron and Champion Communications
Best long-term use of content
Gold – British Heart Foundation and Wardour
Silver – Barclays and Speak Media
Bronze – Invesco and Lansons
Highly commended – London Stock Exchange and Wardour
Best corporate content during Covid-19
Gold – KPMG in the UK
Gold – UniCredit with Bladonmore and FinElk
Silver – Barclays and Speak Media
Bronze – ICAEW and Sunday
Highly commended – Polestar
Best corporate storyteller
Slater and Gordon UK and Fresh Air Production and Markettiers
Grand prix
Travers Smith and Living Group