For the fifth year, the Employer Brand Management Awards is announcing its shortlist. After deliberation by a panel of expert judges, the shortlist has set a high standard for work in the attraction, engagement and retention of employees.

Companies have had to compete more ferociously for great talent while ensuring they foster cultures of inclusion and encourage professional development and brand affinity among their employees. No easy task, these challenges have been met with creativity, discipline and commitment.

This year, competition was fierce in the ‘Best short-term or one-off employee brand campaign’ and ‘Best digital communication of the employer brand’ categories. Each sees six companies shortlisted. ‘Best use of social media in the management or promotion of the employer brand,’ similarly impressed the judges, resulting in a shortlist of six. GVC and SAP both grabbed a total of seven shortlist places while the AA was shortlisted six times.

Judges examine each entry fully to determine those with the most creative, successful and effective employer brand management programmes. Winners will be announced at the gala ceremony on 26 March. Tables can be reserved here.

Entries are still being accepted into the 2020 Internal Communications & Engagement Awards.

Employer Brand Management Awards 2020 – shortlist

Best alignment of the employer value proposition with corporate brand values
Hearst and Chatter Communications
Mars and Symphony Talent
Rolls-Royce and Blackbridge Communications Ltd
SAP
Vodafone and Creed Communications

Best communication of the employer brand to the external audience
Dixons Carphone and Tonic
GVC and Ph.Creative
Nexans and Symphony Talent
Shell
Toolstation supported by That Little Agency

Best communication of the employer brand to the internal audience
GVC and Ph.Creative
Hammerson and Synergy Creative
Mars and Symphony Talent
MyCSP
Cabinet Office, MyCSP and Civil Service Pensions

Best short-term or one-off employer brand campaign
G4S and Creed Communications
MET and Tonic
Nexans and Symphony Talent
Rolls-Royce and Blackbridge Communications Ltd
The AA in partnership with PeopleScout and TMP
The National Trust and ThirtyThree

Best diversity brand
AXA UK and ThirtyThree
Met and Tonic
Sussex Police and Tonic
Transport for London and TMP

Best digital communication of the employer brand
Dixons Carphone and Tonic
GVC and Ph.Creative
Nexans and Symphony Talent
RBS and Ph.Creative
Selfridges
The AA in partnership with PeopleScout and TMP

Best use of social media in the management or promotion of the employer brand
AXA UK and ThirtyThree
GVC and Ph.Creative
Met and Tonic
O2 and Chatter Communications
Rolls-Royce and Blackbridge Communications Ltd
The AA in partnership with PeopleScout and TMP

Best use of employer brand in customer marketing
SAP

Best employer brand management programme following changed mission, positioning
or management
Dixons Carphone and Tonic
Mars and Symphony Talent

Best employer brand management programme following a merger or acquisition
GVC and Ph.Creative
TPx Communications and Cielo

Best brand ambassador programme
Elsevier
The AA in partnership with PeopleScout and TMP
Wiser

Best employee experience
Avgust and makelove

Best localisation of a global employer brand management programme
SAP

Best employer brand management event
GVC and Ph.Creative
MTS and makelove
RBS and Tonic
Sainsbury's and TMP
SAP

Best employer brand innovation
Creed Communications
DataArt
SAP
The AA in partnership with PeopleScout and TMP

Best ongoing commitment to employer brand management
Cabinet Office, MyCSP and Civil Service Pensions
SAP

Best employer brand management from the energy and utilities sector
Shell

Best employer brand management from the engineering and manufacturing sector
Balfour Beatty and SMRS
Jaguar Land Rover and Creed Communications
Nissan and makelove

Best employer brand management from the financial services sector
Assurant and Creed Communications
Cabinet Office, MyCSP and Civil Service Pensions
Home Credit Bank and makelove
RBS and Ph.Creative

Best employer brand management from the FMCG sector
Mars and Symphony talent

Best employer brand management from the food and beverage sector
McDonalds and MJCC

Best employer brand management from the healthcare and pharmaceuticals sector
Elsevier
mydentist and SMRS
WellStar Health Systems and Cielo

Best employer brand management from the professional services sector
Dentons and Tonic

Best employer brand management from the property, construction and facilities management sector
Places for People and Creed Communications

Best employer brand management from the public sector
MET and Tonic
Transport for London and TMP

Best employer brand management from the retail sector
Dixons Carphone and Tonic
Iceland and Creed Communications
Sainsbury's and TMP
Toolstation supported by That Little Agency

Best employer brand management from the technology, media and telecommunications sector
Hearst and Chatter Communications
SAP
Sky and Symphony Talent
TPx Communications and Cielo

Best employer brand management from the transport and logistics sector
Hermes and Creed Communications
The AA in partnership with PeopleScout and TMP

Best employer brand management from the travel, leisure and tourism sector
GVC and Ph.Creative
The National Trust and ThirtyThree

‘Best creative execution of the employer brand’ and ‘Grand prix of employer brand management’ cannot be entered and the winners will be announced on the gala evening.