MSP Ruth Davidson who has been at the eye of a political storm since news of her appointment as an advisor to Tulchan Communications broke, has decided against taking the job.

News of Davidson’s appointment broke last week and was met with an avalanche of criticism in both the English and Scottish national press. Her appointment was condemned by politicians, trade bodies and Tulchan’s competitors despite repeated assurances that she would not be engaged in lobbying activity, which is strictly prohibited by all trade associations in comms.

Today the former leader of the Scottish Conservative Party announced that she would not be assuming the position.

“The consensus view from political opponents and commentators is that working to improve businesses’ understanding of the cares and concerns of people is somehow incompatible with my role as an MSP. So if I am asked to choose between Holyrood and this role, then I choose the parliament I have dedicated the last nine years to, eight as party leader,” she said in a statement issued this afternoon.

Tulchan founder Andrew Grant blamed the “very challenging political environment in Scotland” for the decision rather than the often heated debate that has taken place within the communications industry.

“This decision has been taken in the context of her position in Scotland. We share Ruth’s decision not to proceed with her role with us. It is a great shame as we believe that she would have encouraged business to be bolder in addressing the issues of concern to their stakeholders. We’ve had only expressions of disappointment and regret from our clients,” he said.

Davidson described Tulchan as “an advisory firm of the highest quality”.

“They too have received their share of criticism, which this role and their intentions did not deserve. Throughout this process they have behaved with the utmost integrity and have shown me every support and understanding. I wish them continued success in the future and will be sorry not to be working with them at this time,” she added.

Grant remarked that Tulchan would be looking for someone of equal standing and relevance to take Davidson's place.