“Rugby is a team sport in which you can’t accomplish anything without the rest of your teammates,” said Capgemini founder, the late Serge Kampf, who was a lifelong fan of the sport. The teamwork required for rugby is something Kampf implemented at Capgemini, a global consulting, technology, and outsourcing services company.

Capgemini has supported French rugby clubs for the past 25 years, and sponsored the 2007 Rugby World Cup. To deepen its involvement with the sport, Capgemini has recently announced a multi-year global innovation partnership with World Rugby for the HSBC World Rugby Sevens Series.

The World Rugby Seven Series consists of 16 men’s teams and 12 women’s teams from across the globe competing in 10 Men’s Tournaments and 5 Women’s Tournaments for the chance to compete in the Rugby World Cup Sevens 2018, which will take place in San Francisco in July.

As a partner, Capgemini will “enhance the fan experience for current and future spectators,” according to the company. It will use data and infographics to improve the tournament experience across live viewings, television viewings, and social media engagement. It will also produce a web series, in which a rugby expert will present Capgemini’s insights in order to enhance the viewer’s understanding and appreciation of the game.

Paul Hermelin, Chairman and CEO of Capgemini, says, “We are looking forward to enabling our clients to discover this fast-moving format, and I know that many of Capgemini’s 200,000 strong team are excited about supporting and even playing Rugby Sevens in the months to come.”