The Natural History Museum, a well-known leading science research centre and one of the top visitor attractions in the UK, has a new exhibit, ‘Colour and Vision,’ which will run from 15 July to 6 November. Krow, a creative communications and advertising agency of the museum, worked with the museum to promote its new display, in order to interest a larger number of visitors. This was done by creating an exhibition experience which begins before actually entering the exhibition.

‘Colour and Vision’ includes a five metre tall tower of specimens, such as beetles and butterflies, many of which are included to build the campaign’s main visual, a ‘chromatic explosion’. This ‘chromatic explosion’ draws attention to an array of these colourful specimens that come together to form the shape of an eye, giving insight into the content of the exhibition but also creating a striking image, aimed at enticing visitors to enter the exhibition.

Creative director, Georg Thessmann says, “Arranging the specimens in a way that brings a sense of explosion and dynamism we show the diversity, beauty and drama of the evolution of colour and create a visual with huge amounts of detail that is a pleasure to explore.”

‘Colour and Vision’ has played a huge role in helping to modernise the, previously, more traditional museum. Instead of purely coming to view specimens or read about them, which some visitors may find has no resonance, they are able to work interactively with some of the elements of the exhibition and learn how natural history is significant to themselves; actually being involved in the history makes it more interesting. By changing the method the museum uses to deliver information, in this manner, it is able appeal to a more modern audience, or perhaps even a more age-diverse one.

‘Colour and Vision’ focuses on the significance of colour and light, taking spectators on a journey of 565-million-years through the eyes of nature. It reflects upon the different perspectives of the world from the view of different species. This stimulating exhibition comprises of several features which includes a dazzling light installation, over 350 rarely seen specimens  and a ‘Wall of Eyes’, built up of 100 photographs of eye balls from many different species. It is possible for the public to get involved and have their eye be featured online or even on the exhibition’s wall, using #MyEye and posting a shot of their eye on social media.