PREFERRED PARTNERSHIPS
By combining reputation and resources, corporate partnerships can help organisations to serve each other’s business needs and resolve any issues or challenges.
For six years, the Corporate Engagement Awards has celebrated those organisations that have used partnerships and sponsorships to help reach their business goals.
In 2016, the Corporate Engagement Awards has revealed an inspiring shortlist of brands, non-profits and public sector organisations. The work, which was submitted into categories such as, ‘Best collaborative approach’, ‘Best PR and external communications’ and ‘Most innovative collaboration’, shows innovation and creativity in the field of corporate partnership communication.
Organisations that have received nominations in multiple categories include Cisco Systems Inc, Channel 4, High Tide, Barrie Wells Trust, RBS and Edison SpA, Lansons, Havas Worldwide and Ketchum.
Andrew Thomas, publishing editor at Communicate magazine, said, "We are thrilled to see so many prestigious brands on the shortlist for the Corporate Engagement Awards in 2016. Once again, the calibre of the partnership and sponsorship work that has been shortlisted shows that organisations place great value on reputation, and are able to collaborate to affect positive change. A huge congratulations to all of the shortlisted companies."
The winners of the Corporate Engagement Awards 2016 will be announced at an awards presentation event on 21 June, 2016. Winners will be selected by a panel of esteemed judges for each of the 27 categories, including two special awards: ‘Best team effort during’ and ‘Grand Prix’. The ceremony will be held at The Brewery venue in London, click here to book your table.
The Corporate Engagement Awards was launched in 2011 by Communicate magazine. The awards programme is now the benchmark for corporate collaborations and the communication strategies that surround them.
An attendee of the 2015 awards said, "Such a diverse audience and some really remarkable achievements. We felt proud to be part of the awards and it was a real journey of discovery for us - on both a business and personal level. A feel good show in so many ways."
For further information or to be involved in the awards programme, please contact the Communicate magazine events team on: +44 20 7998 6263
The shortlist
Best arts and culture programme
HighTide Theatre and Lansons
KPN, N=5, Born05, CS Digital Media, Fresh Bridge and The Rijksmuseum
NatWest, Southbank Centre, M&C Saatchi Sports and Entertainment SPEED Limited
The Children’s Society and Hampstead Theatre
UBS and Annie Leibovitz
Best charity, NGO or NFP programme
Barrie Wells Trust
Channel 4, Mediacom and Scope
The Tonic Communications, Vision Express & The Stroke Association
NatWest and The Prince’s Trust
Best pro bono work for a charitable, social or ethical cause
Deloitte, The Alzheimer’s Society, Mind and Prostate Cancer UK
Living Group and Christ Church Primary School
Best educational programme
BP and EdComs
Channel 4 and MediaCom & Scope
FTI Consulting and The Citizenship Foundation
OMV Group Siemens, Borealis, Microsoft, ÖBB and RHI
Pop Up Projects CIC and Linklaters LLP
Best environmental or sustainable programme
Ketchum and Proctor & Gamble
Primark, CottonConnect and The Self-Employed Women's Association
Veris Strategies and Melton Foods
Best sports and leisure programme
Deutsche Bank and Sported
Ketchum and IBM
Red Consultancy, Leo Burnett, Aiken PR and McDonald’s
Coca-Cola Great Britain and Synergy
Best combined programme
Edison SpA, Alessandro Rosso Group, Bonsaininja, Piano B, My Events and Havas Worldwide
Women Ahead and Ricoh UK
Most effective long-term programme
Dentsu Aegis Network and Global Giving
Deutsche Bank and Globe Education, Shakespeare's Globe
Élan Hair Design
HighTide Theatre and Lansons
NatWest and The Prince’s Trust
Best sponsorship activity to raise brand awareness
Edison SpA, Alessandro Rosso Group, Bonsaininja, Piano B, My Events and Havas Worldwide
Best alignment of brand values through a sponsorship activity
Edison SpA, Alessandro Rosso Group, Bonsaininja, Piano B, My Events and Havas Worldwide
KPN, N=5, Born05, CS Digital Media, Fresh Bridge and The Rijksmuseum
Most effective sponsorship of a single event
CAA Sports Consulting and Jaguar
Macmillan Cancer Support and Marks & Spencer
Most innovative sponsorship activity
Edison SpA, Alessandro Rosso Group, Bonsaininja, Piano B, My Events and Havas Worldwide
Best CSR programme to raise brand awareness
Ketchum and Proctor & Gamble
Best alignment of brand values during a CSR programme
Aldermore and Visionpath Education
Police Mutual
Best community involvement during a CSR programme
Costa Coffee
Deutsche Bank and Sported
SGN Ltd and Seamab School, Kinross
Best collaboration for a single event
Barrie Wells Trust
Jaguar Land Rover, The International Federation of Red Cross and Red Crescent Societies and The Born Free Foundation
Macmillan and Marks & Spencer
RBS
Most innovative collaboration
Barrie Wells Trust
Camden Town Unlimited, Mayor of London & HS2
National Grid and Public sector & utility companies
Nationwide Building Society and Macmillan Cancer Support
Samsung Electronics UK
Best stakeholder communications
Veris Strategies and Westfield Europe Ltd
Best internal communications
Cisco Systems Inc and internal groups
RBS and The Leith Agency
Best PR and external communications
Ella's Kitchen (Hungry Peter Pan)
Ella's Kitchen (Down Town Babby)
Jaguar Land Rover, The International Federation of Red Cross and Red Crescent Societies and The Born Free Foundation
Ketchum and MasterCard
Best evaluation
Samsung and EdComs
Best collaborative approach
Camden Town Unlimited, Mayor of London & HS2
Channel 4, MediaCom and Scope
HighTide Theatre and Lansons
Primark, CottonConnect and The Self-Employed Women's Association
Women Ahead and Ricoh UK
Best execution
Channel 4, MediaCom and Scope
Cisco Systems Inc and internal groups
RBS, NatWest, Ulster Bank, Royal Bank of Scotland and PNE
Best management of a programme
Cisco Systems Inc, Levi’s Stadium Management Company, Freeman XP Communications,G5 Talent Management and Cisco internal groups
In Kind Direct and Amazon
Best team effort & Grand Prix – will be announced on the awards night