THURSDAY 14 APR 2016 11:12 AM

PREFERRED PARTNERSHIPS

By combining reputation and resources, corporate partnerships can help organisations to serve each other’s business needs and resolve any issues or challenges.

For six years, the Corporate Engagement Awards has celebrated those organisations that have used partnerships and sponsorships to help reach their business goals.

In 2016, the Corporate Engagement Awards has revealed an inspiring shortlist of brands, non-profits and public sector organisations. The work, which was submitted into categories such as, ‘Best collaborative approach’, ‘Best PR and external communications’ and ‘Most innovative collaboration’, shows innovation and creativity in the field of corporate partnership communication.

Organisations that have received nominations in multiple categories include Cisco Systems Inc, Channel 4, High Tide, Barrie Wells Trust, RBS and Edison SpA, Lansons, Havas Worldwide and Ketchum.

Andrew Thomas, publishing editor at Communicate magazine, said, "We are thrilled to see so many prestigious brands on the shortlist for the Corporate Engagement Awards in 2016. Once again, the calibre of the partnership and sponsorship work that has been shortlisted shows that organisations place great value on reputation, and are able to collaborate to affect positive change. A huge congratulations to all of the shortlisted companies."

The winners of the Corporate Engagement Awards 2016 will be announced at an awards presentation event on 21 June, 2016. Winners will be selected by a panel of esteemed judges for each of the 27 categories, including two special awards: ‘Best team effort during’ and ‘Grand Prix’. The ceremony will be held at The Brewery venue in London, click here to book your table.

The Corporate Engagement Awards was launched in 2011 by Communicate magazine. The awards programme is now the benchmark for corporate collaborations and the communication strategies that surround them.

An attendee of the 2015 awards said, "Such a diverse audience and some really remarkable achievements. We felt proud to be part of the awards and it was a real journey of discovery for us - on both a business and personal level. A feel good show in so many ways."

For further information or to be involved in the awards programme, please contact the Communicate magazine events team on: +44 20 7998 6263 

The shortlist

Best arts and culture programme

HighTide Theatre and Lansons

KPN, N=5, Born05, CS Digital Media, Fresh Bridge and The Rijksmuseum

NatWest, Southbank Centre, M&C Saatchi Sports and Entertainment SPEED Limited

The Children’s Society and Hampstead Theatre

UBS and Annie Leibovitz

Best charity, NGO or NFP programme

Barrie Wells Trust

Channel 4, Mediacom and Scope

The Tonic Communications, Vision Express & The Stroke Association

NatWest and The Prince’s Trust

Best pro bono work for a charitable, social or ethical cause

Deloitte, The Alzheimer’s Society, Mind and Prostate Cancer UK

Living Group and Christ Church Primary School

Best educational programme

BP and EdComs

Channel 4 and MediaCom & Scope

FTI Consulting and The Citizenship Foundation

OMV Group Siemens, Borealis, Microsoft, ÖBB and RHI

Pop Up Projects CIC and Linklaters LLP

Best environmental or sustainable programme

Ketchum and Proctor & Gamble

Primark, CottonConnect and The Self-Employed Women's Association

Veris Strategies and Melton Foods

Best sports and leisure programme

Deutsche Bank and Sported

Ketchum and IBM

Red Consultancy, Leo Burnett, Aiken PR and McDonald’s

Coca-Cola Great Britain and Synergy

Best combined programme

Edison SpA, Alessandro Rosso Group, Bonsaininja, Piano B, My Events and Havas Worldwide

Women Ahead and Ricoh UK

Most effective long-term programme

Dentsu Aegis Network and Global Giving

Deutsche Bank and Globe Education, Shakespeare's Globe

Élan Hair Design

HighTide Theatre and Lansons

NatWest and The Prince’s Trust

Best sponsorship activity to raise brand awareness

Edison SpA, Alessandro Rosso Group, Bonsaininja, Piano B, My Events and Havas Worldwide

Best alignment of brand values through a sponsorship activity

Edison SpA, Alessandro Rosso Group, Bonsaininja, Piano B, My Events and Havas Worldwide

KPN, N=5, Born05, CS Digital Media, Fresh Bridge and The Rijksmuseum

Most effective sponsorship of a single event

CAA Sports Consulting and Jaguar

Macmillan Cancer Support and Marks & Spencer

Most innovative sponsorship activity

Edison SpA, Alessandro Rosso Group, Bonsaininja, Piano B, My Events and Havas Worldwide

Best CSR programme to raise brand awareness

Ketchum and Proctor & Gamble

Best alignment of brand values during a CSR programme

Aldermore and Visionpath Education

Police Mutual

Best community involvement during a CSR programme

Costa Coffee

Deutsche Bank and Sported

SGN Ltd and Seamab School, Kinross

Best collaboration for a single event

Barrie Wells Trust

Jaguar Land Rover, The International Federation of Red Cross and Red Crescent Societies and The Born Free Foundation

Macmillan and Marks & Spencer

RBS

Most innovative collaboration

Barrie Wells Trust

Camden Town Unlimited, Mayor of London & HS2

National Grid and Public sector & utility companies

Nationwide Building Society and Macmillan Cancer Support

Samsung Electronics UK

Best stakeholder communications

Veris Strategies and Westfield Europe Ltd

Best internal communications

Cisco Systems Inc and internal groups

RBS and The Leith Agency  

Best PR and external communications

Ella's Kitchen (Hungry Peter Pan)

Ella's Kitchen (Down Town Babby)

Jaguar Land Rover, The International Federation of Red Cross and Red Crescent Societies and The Born Free Foundation

Ketchum and MasterCard

Best evaluation

Samsung and EdComs

Best collaborative approach

Camden Town Unlimited, Mayor of London & HS2

Channel 4, MediaCom and Scope

HighTide Theatre and Lansons

Primark, CottonConnect and The Self-Employed Women's Association

Women Ahead and Ricoh UK

Best execution

Channel 4, MediaCom and Scope

Cisco Systems Inc and internal groups

RBS, NatWest, Ulster Bank, Royal Bank of Scotland and PNE

Best management of a programme

Cisco Systems Inc, Levi’s Stadium Management Company, Freeman XP Communications,G5 Talent Management and Cisco internal groups

In Kind Direct and Amazon

Best team effort & Grand Prix – will be announced on the awards night

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