This year, a major trend in Fortune’s 100 Best Companies to Work For list is a focus on company culture and how important it is to create a motivating work environment for employees.

Effective communication and employee engagement drive company success.

Enticing perks, such as working from home, mentor/training programmes and superb healthcare policies, contribute to an employer's desirability, but these perks alone do not make employees love their job. Instead, it is company culture that helps to secure a top ranking.

According to a recent study by Harvard Business Review, 72% of respondents rank recognition for high performance as significant for engagement and 71% agree that employee engagement is very important for the achievement of overall organisational success. Moreover, 69% believe that business goals should be communicated company-wide and understood throughout, reiterating the importance of effective communication for employee engagement.

Additionally, theEMPLOYEEapp recently conducted a three-part survey that found that 91% of employers agreed that the way in which a company communicates with its employees directly impacts upon engagement.

Jeff Corbin, CEO and founder of theEMPLOYEEapp, says, “We’ve seen time and time again, and have the proprietary data to demonstrate, that the methods and frequency in which a company communicates with its employees directly correlates to employee engagement. This, in turn, has a direct effect on company culture and morale. Companies that don't consider the way in which they communicate as an important factor in running their businesses set themselves up for higher levels of employee disengagement, turnover and ultimately reduced revenue and profitability.”