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INTERNAL COMMS CELEBRATED AT CIPR #INSIDESTORY AWARDS
Ten to 15 years ago, internal communications was a little-known subset of corporate comms. From its roots in the internal magazines and newsletter managers of old to the behavioural psychology theory of the late 1990s, IC has now evolved into a fully-fledged strategic communications provider.
The rise of the profession’s integral role in corporate communications has led to an increasingly higher standard of work with each passing year. The third annual CIPR #insidestory awards recognised the achievements in internal communications last night at a ceremony at London's Royal Festival Hall.
Jenni Wheller, chair of CIPR Inside and group head of communications at SSP, says, “A wide range of businesses and organisations are recognising the value that great internal communication and increased employee engagement can bring and this is being continually reflected in the vibrant and varied examples of best practice we have seen in the awards each year. These awards aim to share best practice and recognise the excellent work and value that internal communication delivers in organisations of all shapes and sizes.”
The range of sectors from which the winners have come indicates both the pervasive nature of strategic internal communications and the 50% increase in entries in the awards compared with last year.
Awards were distributed for digital campaigns and properties, internal events, change programmes and more. The ‘Best in-house team category was split by size. ArcelorMittal took home the small team trophy for its team of four who manage a network of 50 local communicators across the company’s 20 countries of operation. The Wheatley Group, a large Scottish housing, community regeneration and care provider, which also received two highly commended nods, took home the award for ‘Best in-house team’ for a team of seven and more. The team has overseen a period of change and massive growth within the business.
The CIPR Inside group’s AGM will be held on 17 March to discuss its plans and projections for the next year. Wheller says, “Everyone is invited to join us...We also elect the committee for the year so if you want to be part of it next year do come along!”
Communicate magazine's Visual Content for Internal Communications conference takes place on 3 March. The last few tickets are available here.
The full list of winners is as follows:
Best example of employee engagement
Winner: EDF Energy
Highly commended: Heineken - Act for Addaction
Highly commended: Wheatley Group
Best change communication campaign
Winner: Coca-Cola Enterprises
Highly commended: EDF Energy
Highly commended: Imperial College Healthcare NHS Trust
Best internal event
Winner: Birmingham City University & Birmingham City University Student's Union
Highly commended: Bradford District Care Trust
Highly commended: dunnhumby
Best use of video
Winner: Clarks
Highly commended: Circle Housing
Highly commended: Verve and NHS Office of London CCGs
Best intranet or enterprise social network
Winner: Oxfam
Highly commended: Dentsu Aegis Network
Highly commended: Wheatley Group
Best digital magazine or newsletter
Winner: Tullow Oil plc
Highly commended: Sequel Group & World Gold Council
Highly commended: The Fifth Business (Scotland) Limited
Best print magazine or newsletter
Winner: Tata Steel
Highly commended: Amey
Highly commended: Circle Housing
Best in-house team (1-6)
Winner: ArcelorMittal
Highly commended: Genus
Highly commended: NHBC
Best in-house team (7 and more)
Winner: Wheatley Group
Highly commended: St Andrew's Healthcare
Highly commended: Western Power Distribution
Best agency
Winner: H&H
Highly commended: AB
Highly commended: HarknessKennett
Clare Latham award for the best individual contribution to internal communication
Winner: James Harkness
Highly commended: Nikki Griffiths
Highly commended: Saskia Jones