Deliverables

In 2010, the UK’s digital landscape looked vastly different than it does today. Tech City was still a few upstart firms looking for convenient office space, now it’s a powerful association of leading social and digital businesses. Creatives across the comms industry were just coming to terms with the incorporation of digital media into their campaigns, now digital is almost always an essential addition to any communication.

For the fifth time, the UK’s digital and creative industry gathered together to celebrate the best in digital stakeholder communications at the annual Digital Impact Awards. The 2014 awards showcased an industry that exhibits a maturity in the use of digital and social media across corporate communications. 

This year’s Grand Prix winner, the Royal Navy and its partner E3, shows an innate understanding of how the organisation’s target audience wants to be communicated with. The Navy’s rebranded website approaches digital storytelling in a novel way and has seen a high level of engagement as a result.

Other winners include Beats by Dr. Dre and this year’s Digital Agency of the Year R/GA London, which has time and again engaged with a difficult Millennial audience in a way in which that audience is open to. It integrates social media into the brand proposition with ease and thus makes its communications more effective and efficient. Creativity was one of the night’s key characteristics as winning companies are thinking more laterally about their use of digital. Campaigns like Pepsi Max’s augmented reality bus stops combine humour and a solid message with a creative idea that bring communications to life through digital media.

“Digital is in the heart of communications and it is becoming increasingly integrated into campaigns,” founder of Cravenhill Publishing, Andrew Thomas, says. But that doesn’t mean we shouldn’t celebrate the digital components of successful campaigns, be they digitally integrated or digital-first campaigns in their own right. We congratulate all of the winners and shortlisted companies at this year’s Digital Impact Awards.”

Winners were announced at the annual awards gala at which guests were treated to dinner, a magician and the comedic stylings of Dominic Hall.

The full list of winners is as follows:

Best corporate website

Gold - BG Group and Addison Group

Gold - Interserve plc and Purestone

Silver - Tesco and Addison Group

Bronze - Royal Navy and E3

Highly commended - Lloyds Banking Group and DigitasLBi

Highly commended - Nutreco and eFocus

Best corporate app

Gold - Orange and E3

Silver – Turkcell Hesabım

Bronze - Brandtone and Beem

Highly commended - Arup and Wardour

Highly commened - Turkcell Platinum

Best use of mobile and portable devices

Silver - Barclays Bank plc

Bronze - PayPal and Purestone

Bronze - Sony and Isobar

Highly commended - Microsoft Xbox and UM London

Best use of digital to aid a CR campaign

Gold - Samsung Electronics

Silver - Aviva plc Best digital rebrand

Gold - Turkcell and R/GA London

Silver - Royal Navy and E3

Bronze - Fliks.co.uk and Impero

Highly commended - Ooredoo and Havas Media Middle East

Highly commended - Tesco and Addison Group

Best use of online video

Gold - The King’s Fund Gold - Microsoft and UM London

Silver - Sony Mobile and DigitasLBi

Bronze - Danone Waters – Volvic and Kameleon Worldwide

Highly commended - NATS

Best corporate viral campaign

Gold - Beats by Dr. Dre and R/GA London

Silver - Xbox (‘Keycode’) and UM London

Bronze - Compassion in World Farming and Catsnake Film

Highly commended - Historic Scotland and Storm ID

Best digital communication as part of an integrated campaign

Gold - Beats By Dr. Dre and R/GA London

Silver - Microsoft Office 365 and UM London

Bronze - Marie Curie Cancer Care

Highly commended - 3M Scotch and Escapade

Highly commended - Xbox and UM London

Social media

Best use of existing social media platforms (small budget)

Gold - Philips and Emanate for OneVoiceConnect

Silver - Expedia Media Solutions

Bronze - DigitasLBi #RaveCave

Bronze - Museum of London and Bloom Worldwide

Highly commended - IKEA and iProspect

Highly commended - University of Cambridge Judge Business School Executive Education and Touchpoint Digital

Best use of existing social media platforms (medium budget)

Gold - Kellogg's Krave and Isobar

Silver - Twentieth Century Fox Home Entertainment and Way To Blue

Bronze - Carlsberg UK and DigitasLBi

Highly commended - Nectar and Freestyle Interactive

Best development of proprietary social media platforms

Gold - Autism West Midlands

Best development of proprietary social media tools

Gold - Commetric

Best community development

Gold - Autism West Midlands

Silver - element14

Bronze - NATS and MSLGROUP

Bronze - RenewableUK and Hill+Knowlton

Highly commended - Creativepool

Best use of digital to an internal audience

Best intranet Gold - Healthwatch England

Silver - Dana Petroleum and Comprend

Bronze - International Personal Finance and Branded3

Best digital employee communication

Gold - Tesco and Mandarin Kite

Silver - Willis Group and Omobono

Bronze - Post Office and GR/DD & AB

Bronze - Roche Products Ltd and theblueballroomltd

Highly commended - Associated British Foods and MSLGROUP

Highly commended - Brandtone and Beem

Best use of digital to an investment audience

Best online annual report

Gold - Legal & General and nexxar

Silver - Centrica plc and Addison Group

Silver - Standard Chartered Bank and MSLGROUP

Bronze - Tesco and Addison Group

Highly commended - BT and MSLGROUP

Best use of digital to aid media relations

Best online newsroom

Gold - adidas and TheNewsMarket

Silver - Centrica plc and Addison Group

Highly commended - Panasonic UK and mynewsdesk

Evaluation

Best evaluation strategy

Bronze - VimpelCom and Ex Libris MRA

Sector

Best use of digital in the charity, NGO or NFP sector

Gold - Marie Curie Cancer Care

Silver - Royal Navy and E3

Bronze - Team GB and Tamar

Bronze - UNICEF UK and IgnitionOne

Highly commended - Science Museum and Redweb

Best use of digital in the energy and utilities sector

Silver - RenewableUK and Hill+Knowlton

Highly commended - Peabody energy

Best use of digital in the financial services sector

Gold - NatWest Intention and SapientNitro

Silver - NatWest Auto and SapientNitro

Bronze - City Index and Branded3

Highly commended - Barclays Bank plc

Highly commended - PayPal and Purestone

Best use of digital in the professional services sector

Gold - PA Consulting Group and Omobono

Silver - Foosle and Hill+Knowlton

Bronze - WYG and 9xb

Best use of digital in the technology, media and telecommunications sector

Gold - ITV Studios and Rawnet

Gold -Turkcell and R/GA London

Silver - Google UK Ltd and R/GA London

Bronze - Warner Bros. and TH_NK

Highly commended - Xbox (‘Keycode’) and UM London

Best use of digital in the engineering and manufacturing sector

Gold - RS Components and Freestyle Interactive

Silver - Infineum International Ltd and Bray Leino

Highly commended - Arup and Wardour

Best use of digital in the food and beverage sector

Gold - Pepsi Max and AMVBBDO

Silver - Diageo Baileys and R/GA London

Bronze - Kellogg's Krave and Isobar

Highly commended - Brancott Estate Pioneers and Impero

Best use of digital in the retail sector

Gold - IKEA and iProspect

Silver - Philips and Emanate for OneVoiceConnect

Bronze - Bathstore and 9xb

Highly commended - Sainsbury’s and AMVBBDO

Best use of digital in the travel and leisure sector

Gold - South African Tourism Board and UM London

Silver - Virgin Holidays Cruises and Branded3

Bronze - Emirates Airline and Havas Media Middle East

Bronze - The R&A and Storm ID

Highly commended - NATS and MSLGROUP

Highly commended - Tourism Ireland and iProspect

Best use of digital in the healthcare sector

Gold - AXA PPP healthcare and BOTTLE

Highly commended - skn and Tamar

Best use of digital in the property sector

Gold - Interserve plc and Purestone

Silver - Express Bi-folding Doors and 9xb

Bronze - Willmott Dixon and MadeByPi

Highly commended - Lend Lease and Kolab Digital

Best use of digital in the public sector

Gold - Royal Navy and E3

Bronze - The National Galleries of Scotland and Storm ID

Highly commended - The Scottish Government and Storm ID

Digital campaign of year

Royal Navy and E3

Digital agency of the year

R/GA London