Cravenhill Publishing, publishers of Communicate magazine, this week launched Transform, a new global magazine focusing on rebranding and brand development.

The launch issue of Transform includes stories on sonic branding, digital strategies, the success of the Gibraltar Football Association’s repositioning, Chinese e-commerce giant Alibaba’s journey to its IPO, together with features on Maersk, Marks & Spencer and GardaWorld’s brand journeys. The cover story focuses on how brands can come back to life after a crisis.

Communicate magazine has organised the European Transform Awards for the past five years, and with the awards and conferences having now also taken place in Dubai, and planned for Hong Kong, publishing editor Andrew Thomas felt that there was a real need for a global magazine in this space.

“We have been delighted with the reactions and the support Transform magazine has had,” says Thomas. “There are plenty of magazines that look at design aspects of the brand and a few that focus on brand management. But there is a real need for a magazine that marries creative excellence, strategic insight and implementation and execution. Transform magazine fills that need.”

Transform magazine will be published bi-monthly, in print and on tablet, and can also be found at www.TransformMagazine.net and on twitter at twitter.com/TransformSays