Design companies Tangerine and DWHD team up once again to produce a new brand framework for Korean printer manufacturer, Sindoh. 

Sindoh’s latest corporate identity will be represented by a dark blue, green and light blue triangular emblem. The colours respectively symbolise the manufacturer’s core brand attributes: ‘expertise’, ‘thoughtfulness’ and ‘design- led’. In addition, ‘unmistakable’ will be the company’s new caption.

Tangerine’s strategic brand consultant, Michael Thomson says, ‘‘Every level and division within the company including the owner of the business, Dr Woo, had a voice in the process to ensure clarity and understanding to formulate the correct final brand identity and proposition.”

DWHD partner Will Pocknell comments, “At the outset we suspected that the previous identity simply wasn’t properly reflecting Sindoh’s achievements and ambitions. There was a very real intention and desire within the business to change. The new identity will help Sindoh to achieve its ambition to rank in the top six within this industry globally, without losing sight of their roots and what sets them apart from their competitors.”