The SAS Agency has awarded scholarships worth £10,000 to three students of The University of the Arts London’s Chelsea College of Art and Design.

This initiative is part of their second annual scholarship programme, thus reaffirming the agency’s commitment to foster creative minds and encourage talented students by easing the pressure of big tuition fees.

The students were chosen by their projects, whereby second year BA Design students developed ideas to change and enhance the supermarket experience for consumers.

The course director of the BA in Graphic Design Communication at Chelsea College of Art and Design, Geoff Thomas-Shaw said: “This will enable students to acquire greater confidence in focusing on their studies. SAS wish to support the next generation of graphic design and communication talent whilst ensuring they acquire essential skills set based upon professional practice and critical engagement.”

The first prize winner was awarded the prize of £5,000 for his university fees for his “Saving Scale”, a concept developed to tackle reducing wastage. He developed a concept whereby a traffic label would be allocated according to a reduced price of the product depending on its shelf life.

The expected result is to save the time spent looking at rotation and out of date products by staff members in the supermarkets, whilst improving the experience of costumers as they would be able to identify quickly out of date products.

The second place won a £3,000 prize for its idea to use till receipts to engage in conversations with costumers, as they would create space for local communities to share their views.

Moreover, the third place won a £2,000 prize for his concept of changing the way people shop for ready meals, including pre-cooked and raw ingredients in easy purchase packages.

The executive creative director at SAS, David Stocks said: "The students have demonstrated why London has a world class reputation for creativity. If we are going to maintain that status, we need to keep investing in young talent.”