Many agencies boast a full-service digital offering, for media company PHD, that now includes keeping users and clients entertained online. The company has launched a new global operating system, called Source, that will be entirely gamified.

Gamification has been on the rise in marketing and consumer-oriented campaigns, particularly via mobile devices but its adoption for internal use has only recently begun to take hold. Last month, cosmetic company Lush debuted a gamification system for internal use as an employee training tool. The PHD gamified operating system will engage its own employees and the employees of its client companies.

The goal of the new software will be to encourage collaboration between users and is designed in the style of MMOs, or massively multiplayer online, games. Featuring leaderboards, activity feeds and challenges, Source seeks to engage PHD’s users in online media marketing.

Essentially, participants will be employees from PHD’s clients who can submit ideas for communications campaigns and have those ideas ranked and debated within the Source framework. The gaming aspect of determining a communications strategy will engage employees of client companies internally, as well, as they become invested in the outcome.

Mike Cooper, CEO of PHD, says, “Implementing a gamified system is of huge benefit to our clients, with the best thinking rising to the top. It also fosters strategic planning and promotes the function by implementing it into daily activity.”

To read more about gamification see the following links:

http://www.communicatemagazine.co.uk/news/4104-keo-and-desq-introduce-gamification-to-lushs-employee-training

http://www.communicatemagazine.co.uk/news/3957-new-era-launches-interactive-retail-focused-app

http://www.communicatemagazine.co.uk/news/3885-ben-and-jerry-dip-a-spoon-into-gamification