One of the world’s most prominent communication companies has just launched a digital content agency to provide a dedicated digital offering to clients.

Bell Pottinger Private’s new agency, Bell Pottinger Wired, will unite teams from its content and digital arms to create content-based digital campaigns. Leading the 20-strong team will be led by joint-MDs James Thomlinson and Claire Southeard, two bell Pottinger veterans with digital acumen.

Thomlinson says, the new agency will strip back digital communications to use the most relevant channels for each client and emphasising creativity. “Today, brands and consumers are demanding high-quality content, delivered right to their fingertips, and in our experience the best way to achieve this is by planning, creating and delivering this all under one roof,” he says.

The Bell Pottinger Wired remit will include six focal areas: design, production, development, search, social media and multimedia relations, all of which will be content-focused.

CEO of Bell Pottinger Private, James Henderson, says, “With the boundaries between owned, earned and paid media being more blurred than ever before, now is the ideal time for an agency like this.  We’re setting ourselves apart from other agencies and providing clients with the attractive prospect of being able to plan and deliver full-service communications campaigns all under one roof.”