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UNILEVER AND TATE MODERN END 12-YEAR PARTNERSHIP
On 17 August Unilever announced the end of its 12 year sponsorship of the Tate Modern’s giant, open-space gallery, Turbine Hall.
After spending £4.41 million on 13 commissions and drawing over 30 million visitors the long relationship will end as the Tate undergoes a planned £215 million construction project to extend the gallery.
"We are very proud of what the Tate and we have achieved with The Unilever Series,” Unilever’s SVP of Communications Sue Gerrard said. “By the time the Tino Sehgal commission closes, the Unilever Series will have showcased the work of some of the world's most imaginative and exciting modern artists."
The Tate rallied £67.9 million last year in private funding to supplement its £45.1 million in public support. The Unilever partnership also featured an online art education programme called the Unilever Series which was geared at schoolchildren.
Unilever announced that future sponsorship opportunities would be aligned with its Sustainable Living Plan — an initiative aimed at promoting environmental efficiency.