The CIPR Excellence Awards 2012 has revealed its shortlist of more than 150 entries in 28 categories.

The finalists, who were whittled down from 700 entries, will now be subject to a series of one-to-one interviews by an expert judging panel, before the winners are finally chosen and announced at the Excellence Awards black tie dinner in central London on 28 May.

The awards dinner, now in its 27th year, is the most prestigious annual celebration of the public relations profession with up to 900 guests attending from across the industry.

Jane Wilson, CEO of the CIPR, says: “To make the CIPR Excellence Awards shortlist is a statement of achievement for any individual or organisation. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving industry. There really is no greater recognition of professionalism, creativity and hard work than to reach the final stages of the Excellence Awards.”

Campaign

1. Corporate and Business Communications

ArcelorMittal
ArcelorMittal Orbit

Diffusion
Diffusion's 'Wake Up To Sunrise' campaign for ICM Registry

G4S
Working Prisons: Working People

Kaizo
Gemalto Mobile NFC Hits the Streets

Man Bites Dog
The Cost Boomerang

MC2
The Launch of The North West Fund

2. Financial and Investor Relations

John Lewis Partnership and MRM
Launching the John Lewis Partnership Bond

MHP Communications
JD Sports Fashion Acquisition of Blacks Leisure  

Santander UK
Breakthrough - Boosting British Businesses

The Co-operative Insurance
A Smart Solution for Young Drivers

3. Internal Communications

Balfour Beatty Major Civil Engineering
Zero Harm

BT Operate
Communicating our Operate2014 strategy

Chelsea and Westminster Hospital NHS Foundation Trust
" I've had mine. Have you had yours?" - staff flu vaccination campaign

Lloyds Banking Group
Personal Bests - A ground breaking Employee Engagement initiative

Midlands Co-operative Society
Mission Firefly

URENCO
IT Security Code of Conduct Campaign

4. Consumer Relations

3 Monkeys Communications
Savlon Adventure in Play

Kaizo
The Truvia® Voyage of Discovery – Turning over a sweet new leaf in the UK

Kärcher
Kärcher Cleans Britain

Ketchum Pleon with Procter & Gamble, Olay Professional Range
The Beauty of Proof

McDonald's
Happy Meal Books

Umpf
The GE Royal Fridge

5. Best Sporting Campaign - new

Bupa and Synergy Sponsorship
Leveraging Sponsorship of the Bupa Great Run Series

Hill+Knowlton Strategies and IMG
Holiday Inn Masterclasses: Train with Olympians

IMG Consulting
British Airways 'They Will Fly'

iris PR
The FA WSL - Call The Shots

Lloyds TSB / Four Communications Group
London 2012 Olympic Torch Relay Nomination Campaign

Third City
Running on Empty

6. Public Sector

Dacorum Borough Council
Peace of mind at Christmas

Lancashire County Council
A Whole New World at Your Library

NHS Blood and Transplant
National Blood Week

Stockport Council
Right Thing, Right Bin

Union for International Cancer Control and Tonic Life Communications
World Cancer Day 2012 - Together it is possible

Working Word
People's Collection Wales: a nation telling its own story

7. Corporate Responsibility

Blue Rubicon
O2 Think Big

Gabrielle Shaw Communications
Project Ocean

HB Communications
2007-2011 campaign by HB Communications for The Commission on Unclaimed Assets, a not for profit voluntary organisation led by Sir Ronald Cohen

National Federation of Builders
Stay Safe, Stay Away

salt PR
Lifebuoy: Global Handwashing Day

The Co-operative
The Co-operative Enterprise Hub

8. Public Affairs

Macmillan Cancer Support
Macmillan Cancer Support's 'Put the fair into welfare' campaign

Macmillan Cancer Support Wales
Changing Cancer Care in Wales

Maitland Political
Pro-MOTe campaign

Orbit Communications
"Going for Gold with Scotland's First Commercial Gold Mine"

Peter Carroll Associates
FairFuelUK

The Royal British Legion
Campaign to get the military covenant enshrined in law 

9. Not-For-Profit

Clearsilver Marketing
The Haven - Capital Fundraising Appeal

JPR
Community Relations Week

Proof Communication
GNSS vulnerabilities - ICT Knowledge Transfer Network conference

Shelter
Evict Rogue Landlords

Somerset Community Foundation and Community Foundation Network
Surviving Winter Appeal

Unity
Rhythmix - #CowellMustPay

10. Healthcare

Fishburn Hedges / Lloydspharmacy
Securing a voice for pharmacy in the new NHS

National Pharmacy Association
Ask Your Pharmacist Campaign

NHS Blood and Transplant
National Blood Week

salt PR
Lifebuoy: Global Handwashing Day

Spink
Psoriasis - Time for Change

Virgo Consumer HEALTH
Launch of XLS - Medical Fat Binder

11. Integrated & Marcomms Campaigns

AXA UK
Ambition AXA Awards

Blue Rubicon
The Halifax: Generation Rent

Dacorum Borough Council
Peace of mind at Christmas

NHS Blood and Transplant
National Blood Week

Queen's University Belfast
The Higher Education Funding Campaign

Weber Shandwick Scotland
And A Thread Runs Through It....

12. Best Use Of Media Relations

Brands2Life
Love Economy

Grayling
‘Spring Clean Your Meds’

Natural History Museum, London
Sexual Nature

Porter Novelli
Making Waves For The Royal Mint

The Co-operative Insurance
A Smart Solution for Young Drivers

Unity
Netmums, The Real Parenting Revolution

13. Best Use of Social Media

Frank PR
Sneakerpedia

Hotwire
Achieving digital independence with the FT web app

McCann Manchester with CrossCountry
Student Fees for Free

swiftcover.com
The Swift Brothers Facebook Launch

Umpf
Tweet Pie - The World's Shortest Recipe Book

Unity
Rhythmix - #CowellMustPay

14. Broadcast Campaign

Ketchum Pleon with FedEx Express
FedEx delivers 'panda-monium' across the globe

Lansons Communications
Felixstowe Port provides major boost for the UK economy

Lansons Communications
Smashing Bertie to Save Our Savers

Ogilvy Public Relations
“W” for Winner – It’s your word against ours!

Switchover Help Scheme
12 Days of Help Scheme

Weber Shandwick Scotland
Definitely Mabey

15. Global Public Relations

Brands2Life
A Remarkable Launch: Nikon Big Hands

Edelman UK
Captain Morgan - The Captain's Island

Edelman UK
The Shell V-Power Network of Champions

Fever
American Express Romm for Thought

Frank PR
Making Call of Duty: Modern Warfare 3 the Biggest Entertainment Launch of All Time

Slam PR
Sparking brand love for Zippo

16. Crisis Communications

British Council
British Council bombing – our work continues

Cubitt Consulting
Saviours - Ensuring Survival of a Pioneering Provider of Key Services for the Welfare of Thousands of Children

Golden Goose PR
Workers sacked for being British

Grayling
H1N1 in the food chain

Nottingham City Council
One Nottingham Communicating Through The Disturbances 2011

Unity
Rhythmix - #CowellMustPay

17. Best Automotive Campaign

Focus PR
Rolls-Royce Motor Cars

Genesis PR
PR drives business at Ford Retail

Jaguar
Redefining Jaguar Cars

ŠKODA UK
Taking the Czech-ered Flag: The 227 mph ŠKODA UK

Shine Communications with Volkswagen Commercial Vehicles
Launching the Amarok

The Co-operative Insurance
A Smart Solution for Young Drivers

18. Low Budget

90TEN
56 Dean Street

British Heart Foundation (BHF)
BHF Shops fight for transparency

Lothian and Borders Police
Made From Crime?

Quay West Communications
Bike Theft: The Movie

University of St Andrews
Royal Wedding Breakfast

Willoughby Public Relations
Covering Up Shakespeare to Uncover The Truth

 Special

19. External Newspaper, Magazine or Publication

Benenden Healthcare Society / Caspian Media
Benhealth magazine

Mersey Care NHS Trust in-house team
Mersey Cares Annual Report 2010 to 2011: Ten Years of Mental Healthcare on Merseyside

Sellafield, The Nuclear Decommissioning Authority and Nuclear Management Partners
The Sellafield Plan

Tods Murray Solicitors
Dispatches

whg / Word Association
whg 100 Book

Writtle College
Arena Magazine

20. Internal Newspaper, Magazine or Publication

Endsleigh Insurance Services
Endsleigh's Buzz

Internal Communications
The Royal Bank of Scotland, 'We mean business' newsletter

Leeds Metropolitan University
Building our Community

Royal Mail
Engaging Royal Mail Managers

The Soldier Team
Soldier

UKAR with Scarlettabbott
U Magazine

21. Website

Chelsea and Westminster Hospital NHS Foundation Trust
Chelsea and Westminster Hospital Website Redesign

Frank PR
Sneakerpedia

RAF Benevolent Fund
RAF Benevolent Fund website

Stockport Council
Stockport.gov.uk

Surrey County Council
The Digital Press Office

Unity
Pernod Absinthe - Think Work Play

22. Event

Brands2Life
A Remarkable Launch: Nikon Big Hands

Compassion in World Farming
One Way Ticket

eBay
eBay Christmas Boutique

Kaizo
The Truvia Voyage of Discovery - Turning Over A New Sweet Leaf in the UK

RSA
RSA's Arctic Challenge

Unity
The Thousand Readers of Jacob De Zoet

Individual

23. Outstanding Young Communicator

Philippa Rogan MCIPR
Clearsilver Marketing

Philippa Martin
Davies Tanner

Becki Willis
Four Communications Group

Lisa Gutcher MCIPR
Liquid

Kate McGregor
Shine Communications

Helena Bloomer
Slam PR

24. Best Freelance Practitioner

Jane Hunt MCIPR
Catapult PR

Hilary Berg MCIPR
Hilary Berg Consulting

Rachel O'Reilly MCIPR
Rachel O'Reilly Communications

Team

25. Outstanding Small Consultancy

CubanEight

Dynamo

Jargon PR

Judge & Howard

Reverberate Public Relations

The View

26. Outstanding In-House Public Relations Team

Macmillan Cancer Care

North East Derbyshire District Council

Royal College of Nursing

Santander UK

The University of Nottingham

Zurich

27. Outstanding Public Relations Consultancy

Ketchum Pleon

Man Bites Dog

Nelson Bostock Group

Proof Communication

The Red Consultancy

Unity