Communicate magazine announces the shortlisted entries for this year’s Transform Awards.

This year’s shortlist highlights brands from across a wide array of sectors which have weathered the economic downturn well. Organisations like Pearson, Global Blue and Telecity Group are now capitalising on their success by improving their brand.

Last year, the awards heavily featured entrants from financial services, understandably keen to alter perceptions, whereas this year’s shortlist features remarkably few financial services firms, perhaps because so many such firms have already rebranded in recent years as a reaction to the economic downturn.

The Transform Awards is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. It is a platform for organisations to tell their rebranding stories and to discuss reputational change. The awards programme celebrates excellence in product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation.

Andrew Thomas, publisher of Communicate magazine, comments: "The number of entries this year was very high, and so too was the calibre. This reflects the growing importance of the Transform Awards, increasingly perceived to be the only true benchmark of excellence in rebranding work."

The winners will be notified at a gala dinner at The Brewery on 21 March 2012. For more information, please visit transformawards.com.

Shortlist