Public relations software provider Vocus has released a new edition of its software, which showcases a new social media monitoring module. The new release is said to provide a single comprehensive platform for media relations, news and social media monitoring, and advanced analytics.

“We believe that PR has taken the lead on social media and we set out to engineer a social media monitoring tool with that in mind,” said Bill Wagner, CMO at Vocus. “By the same token, the mainstream media still matters to the PR professional as it tends to fuel social media conversations, and the Vocus platform is the first truly integrated platform that meets the needs of the PR professional’s role – both traditional and emerging.” 

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