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CISIONPOINT AND LEXISNEXIS IN STRATEGIC ALLIANCE
Media intelligence provider Cision, and content and workflow solutions firm LexisNexis, have joined forces to give CisionPoint users access and monitoring of the archive of LexisNexis content. Combining Cision's monitoring tools and LexisNexis' archived content will enable users to search the content database, receive alerts as new content is posted, and attempt to understand what’s being said about their organisation, brands and competitors.
“This alliance brings public relations professionals the best of both worlds, providing them with a more efficient end-to-end solution,” said Ethan Eisner, vice president of Corporate Markets at LexisNexis. “It will enable LexisNexis and Cision to strengthen our collective position as content-enabled workflow providers in the public relations space.”