A new awards programme has been launched which celebrates excellence in rebranding and brand transformation.

Transform 2010 is the UK’s only dedicated celebration of brand rebuilding and redesign.

Judged by a jury of branding experts, communications practitioners and academics, Transform is open to all companies or agencies that have launched a rebrand between January 2008 and September 2009.

Entries are welcomed from in-house corporate professionals, branding consultants, business strategists, design firms, architects, advertising agencies, non-profit organisations, and government agencies.

The awards recognise best practice in corporate, product, regional and national rebrands, with categories that focus on their strategy, execution, content and evaluation.

Winners will be announced in February at a drinks reception at London’s Design Museum.

Transform is now accepting entries. For more information, visit www.transformawards.com.