Durrants has signed a conditional agreement to acquire the print monitoring business of Cision, the Nasdaq OMX-listed media intelligence firm.

Cision has today agreed to sell its print monitoring business to Durrants, the private equity-owned media monitoring and evaluation firm. Cision was formerly known as Romeike, and the disposal represents the end of a 150 year history of traditional print monitoring. The deal will see Durrants supplying Cision with its media monitoring which it will then integrate into CisionPoint, its integrated platform that was launched earlier this year.

According to Giselle Bodie, Cision’s UK Managing Director, the deal will help it “capitalise on the structural changes in the media landscape. Soon Cision will be a fully digital business in the UK, with a leading customer offering through our award-winning CisionPoint platform”.

The deal has yet to be approved by the Office of Fair Trading, and the transaction is expected to be finalised in Q4 of this year.