re:act has named James Pugh as its new head of social to strengthen its digital offering.

Pugh, previously head of audience at Spotlight Sports Group, will oversee the social team and drive innovation across client accounts. 

Co-Founder Pamela Uddin said: "We’re excited to welcome Jimmy, whose experience will elevate our social content to new levels." Pugh added: "I’m excited to join at such an exciting time and look forward to delivering outstanding campaigns."