Helen Rhodes, executive creative director at BBH London, has been appointed chief creative officer at Grey London.

Helen Rhodes, executive creative director at BBH London, will oversee Grey’s creative team and drive growth.

Rhodes will join Grey this spring, working with CEO Conrad Persons on creative strategy for clients including Haleon, Coca-Cola and Volvo. Known for campaigns like 'Girl vs Cancer', she is also committed to nurturing underrepresented talent through BBH’s 'The Barn' program.