Dan Fleming, now UK country manager, and Leanne Tomasevic, now UK & US head of insights, hopes to lead Tracksuit into new phase of growth.

Brand tracking company, Tracksuit, has hired new management after three years since its launch. Fleming’s role as UK country manager will involve developing growth strategies for challenger brands. Tomasevic, leaving Instinctif Partners for new role, brings knowledge of audience strategy and communication to the insights team.

Co-founder and co-CEO of Tracksuit, Matt Herbert, looks forward to the development of a “formidable team” headed by Fleming and Tomasevic. For Herbert, both appointments are hoped to help Tracksuit in shaping a new future of marketing and research.