Social first agency group, SAMY, creates chief corporate development Americas position for John Santiago.

In a bid to grow the company’s influence in the US, SAMY have appointed former Dentsu C-suite executive Santiago to New York based senior management. The brand-new role will involve working closely with the six person M&A team and helping to deliver target revenue of $100 million by the end of 2024.

Santiago previously served as CEO and later its CCC. SAMY Alliance CEO Juan Andres Elhazaz states how central Santiago’s leadership in the US will be to the company’s expansion and that it is time to bring “drive and ambition” to its global strategy.